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Every day I sit down to read the articles that my RSS reader collects for me from the various blogs that I subscribe to. Usually it’s a good overview of the world… but little more.  This morning, a new blog jumped out at me and has become a firm favourite.

Lindsay Griffiths is the International Lawyers’ Network’s Director of Network Development and her blog http://www.zenlegalnetworking.com is most certainly one to watch.

On this occasion, it was an article in response to a webinar delivered by Kevin O’Keefe & LexBlog, focusing on getting back to basics. The topic was on networking through the internet .  You can view the full content and webinar here.

What struck me about Lindsay’s review was the practical, common-sense writing and the really, really excellent tips, passed on from Kevin.

Some quotes to get you going…

“Kevin said that only 14% of people trust advertising. He reasoned that the percentage who trust lawyer advertising is even lower, and said that essentially, websites are advertising too. He wasn’t advocating not having a website, but his point was valid – if people don’t trust advertising, where’s the value in investing a lot of marketing dollars into it and websites? People are much more likely to trust someone they know, and this could be extended to someone they only “know” online.”

“For clients and prospects, write down who you want to represent and on what types of matters. To create relationships with influencers, you’ve got to show them that you’re listening.  How can you do this? If you read an interesting article in the New York Times that you can offer some perspective on, write a blog on it and quote the author and the piece. Then send them an email and let them know you’ve mentioned them. You might ask, “why would they care?” Authors, conference organizers, and other influencers like their information to be shared on social media.

Once you’ve gotten this initial contact, offer to connect with them on LinkedIn. Maybe send them an email the next time you’re in their city so you can meet up – start to build a relationship with them.”

“Kevin said the key to blogging is FLEE Find (the conversation), Listen, Engage, and Empower (your audience, by providing value).  He finished up by saying that demonstrating leadership both in your firm and in the legal profession in terms of social media is so important – it shows people that lawyers care and helps to make the law more accessible to them.”

To read the full article click here.

Another article, by Linsay, linked from this one is Social Media – Why it may matter to lawyers… some interesting statistics and thoughts.

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