Aug 12 '10
In March 2010, the Law Society Gazette reported on a YouGov poll of 2,266 people commissioned by online solicitor directory legallybetter.com. It revealed that personal recommendation remains by far the most favoured method of choosing a solicitor but the Internet is hot on its heels…
Some 61% of those questioned said they would use recommendations from friends, relatives or colleagues to instruct a firm.
However, in 2nd place was the internet. Here are the stats:
- Some 21% of those polled said they would use internet search engines such as Google to find a lawyer. A fifth said they would use websites with independent consumer ratings of law firms’ quality of services.
- Nearly 10% said they would use specialist web directories of solicitors.
- 4% said they would ask their contacts on social networking sites such as Facebook for a recommendation.
- 23% of men said they would use a search engine.
- This was compared with 19% of women.
The other stats…
- Just under 20% said they would turn to Citizens Advice Bureaux or other advice agencies to find a lawyer.
- 16% said they would use the Yellow pages or another directory.
- Only 3% of people said they would not use a solicitor to buy or sell property.
- 65% of women said they would use a personal recommendation.
- This was compared with 57% of men.
So, what might this mean for your firm’s marketing plan and budget?