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In March 2010, the Law Society Gazette reported on a YouGov poll of 2,266 people commissioned by online solicitor directory legallybetter.com.  It revealed that personal recommendation remains by far the most favoured method of choosing a solicitor but the Internet is hot on its heels…

Some 61% of those questioned said they would use recommendations from friends, relatives or colleagues to instruct a firm.

However, in 2nd place was the internet.  Here are the stats:

  • Some 21% of those polled said they would use internet search engines such as Google to find a lawyer. A fifth said they would use websites with independent consumer ratings of law firms’ quality of services.
  • Nearly 10% said they would use specialist web directories of solicitors.
  • 4% said they would ask their contacts on social networking sites such as Facebook for a recommendation.
  • 23% of men said they would use a search engine.
  • This was compared with 19% of women.

The other stats…

  • Just under 20% said they would turn to Citizens Advice Bureaux or other advice agencies to find a lawyer.
  • 16% said they would use the Yellow pages or another directory.
  • Only 3% of people said they would not use a solicitor to buy or sell property.
  • 65% of women said they would use a personal recommendation.
  • This was compared with 57% of men.

So, what might this mean for your firm’s marketing plan and budget?

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