Jun 15 '11
We all get bombarded by so many newsletters and articles that it can be easy to get into the habit of just hitting delete… But what could you be missing out on?
Well, to be honest, I’ve been using Google Reader for quite some time and find the way you can just scan through things is really helpful. It makes me feel I’m keeping up to date, without necessarily having to read every word.
But once in a while it’s time to filter through and do some proper reading. To dig out those articles you’ve bookmarked for ‘later’… and in the spirit of sharing, here are some that I’ve dusted off today.
Always an inspiration, in this article John Jantsch talks about Eric Ries’ new book ‘The Lean Start-up’. While the word lean might conjure up notions of cheap, it’s really about taking a scientific approach to innovating, measuring and responding in ways that stop companies from wasting time and money. When you put it like that, it’s kind of applicable to us all, isn’t it?
To be honest, I could spend hours on the Hubspot website, just looking at all the social media resources and blog posts they have (and comments). So who better to learn from…
I wouldn’t normally suggest that clients read about what it’s like to be a freelancer… it might put them off working with me when they realise what a strange breed we all are… But this blog post was excellent at providing tips and ideas on copywriting for online use.
…and we’re back to Hubspot again. Whilst their gratuitous capitalisation of words annoys me there is no denying that they know their onions. If you’re someone struggling to justify online marketing activity, this post is for you.
Ah, the power of the written word and the much over-looked stationery set. The irony of this man having spent so much time on this is fantastic… and undeniably clever, at the same time.
I have to admit I’m a real sucker for articles like this. I just love the pace at which these clever little tools are popping up, all the time (take a look at the ‘follow’ button at the bottom of this blog… came from an article like this).
Kevin O’Keefe has been turning out great law firm advice since the ark… in fact, he probably worked for the team that advised on the commercial agreements. This article tackles the tricky subject of ‘what not to do’ on law firm blogs… and let’s be honest, we’re all guilty…
One of my favourite ways to introduce social media to professional services firms is to use it to support (and grow) events. We all do those breakfast clubs, that the same people turn up to (about 10% of the mailing list)… well here are some ways to make social media work for you.
The other thing I’m really keen on (in addition to events, see above) is making the most of ‘the destination’. What’s the point in doing all that work to get people to your website if they’re launched into a frantic muddle of 101 services/products? Some tips for getting it right.
And if you liked that, you’ll love this 10 quick fixes to build killer landing pages.
Well, where do you think I got the idea?
And finally… one of my favourite weekly bulletins is this one, from John Jantsch. No frills but terribly addictive reading (and downloading). Weekend Faves – his favourite online tools that he’s found this week.