Dec 13 '12
Look, we’re not being vain, it’s just nice to get some recognition sometimes. We often work with clients on PR campaigns, clinching them that vital press coverage, and so we thought we would demonstrate a bit of that ourselves.
Having won a ‘Women in Marketing’ award last month (article here), our own Helen Hammond has been seen (and heard) in the local media.
Most notably Helen gave an interview to BBC Radio Gloucestershire about winning the award and about supporting women in marketing roles. If you ever wanted proof that PR can help generate business and sales then we can tell you that following the three minute interview a potential client rang up asking to meet Helen to discuss hiring Elephant Creative.
You can listen to the radio clip here: Helen – Claire Carter BBC interview – 14 November 2012
Helen also appeared in Cirencester Life magazine in the Spotlight section and was also given a feature article on the Oxford Brookes University website, where they often showcase the achievements of their alumni.
Lastly…now available on the Women in Marketing website is the video from the glitzy awards night (catch a three second glimpse of Helen), along with the judges’ comments, (below) which is fantastic recognition for Elephant Creative, and full list of the winners.
The judges thought that the concept behind Elephant Creative was inspired, addressing a key issue facing working professionals with families and competing commitments.
Based on the simple insight that commitment and professionalism are more important than hours worked or physically being in an office, Helen Hammond has created a business model for our networked, connected times.
By building a network of 21 associates based in different locations she has enabled both graduate men, but especially women, with family commitments to continue working flexibly at the level they expect with scope for development and growth. This is especially valuable to women returning from maternity leave although the company has also taken on graduates who combine freelance work with their commitment to Elephant Creative.
In a simple, but effective way the Elephant Creative business model encourages and enables talented women to continue working in marketing and PR communications regardless of their family commitments, which the judges felt was an enormously positive economic contribution.