Apr 24 '13
With the sunshine starting to break through and the promise of summer on the horizon it’s hard to remember back to September and the start of a new college year, at Cirencester College. This year, Helen Hammond set the media class a challenge… to come up with some short videos or animations that helped to promote and explain what social media (specifically Twitter, LinkedIn and Facebook) could do for businesses.
We started with a formal briefing session, lots of discussion and email correspondence, a creative pitch and then, eventually, the presentation of final ideas. We’d like to introduce you to the teams ands show you the amazing work that they came up with.
We’re going to start with the FAAB Production Team (Forrest Fry, Aidan Kelly & Alice Haley). They were tasked with producing something to do with Facebook and you can view their video here. We asked them to tell us a little bit more about their work and their approach.
1. How would you describe your creative ethos?
Our creative ethos trying to think like Elephant Creative. We wanted to have the same quirkiness and ‘thinking outside the box’ approach to the project. As a result our approach to the brief was more conceptual, rather than fully information based.
2. What challenges did you face in this project?
The challenges we faced were getting the ingredients to look right and to get the final cake looking right. We also faced a mental challenge where we thought we had enough footage, but ended up not having a wide enough selection when it came to editing.
3. What did you most enjoy about the project?
The thing we most enjoyed about the project was working with a real client. We felt that the work we were doing actually had a purpose that needed to be fulfilled and planned it to be the best of our ability.
4. What do you think the opportunities for business using social media are?
Any opportunity is achievable though social media – after all, it is interacting with other people – this is how a business succeeds – and making the best use of the tools that are available only makes opportunities easier to find.
5. And finally… what did you think of Elephant Creative as a brand and an agency?
We think that Elephant Creative is a great agency. We love the way they go about doing what they do as it isn’t what the ordinary boring agency would do – they add style and flair to their products, which give them an edge over all other competitors. We hope to see it grow ever more stronger and popular!
The next group that we looked at tackled the trick subject of LinkedIn. You can view their video here. We asked them the same questions.
1. What’s the name of your group?
2. Who is in it?
Katarzyna Jaskowska, Lucas Morgan & Sean Pullen
3. How would you describe your creative ethos?
We always referred back to the brief as we heatedly debated the purpose of the product continuously throughout it’s development.
4. What challenges did you face in this project?
Casting, communicating and excessive thinking. We spent lots of time thinking about what we wanted to achieve, perhaps too much.
5. What did you most enjoy about the project?
Working in a smaller team because it made us all even more responsible and more driven to come out with a high quality production.
6. What do you think the opportunities for business using social media are?
The ability to understand their target audience and to make their product tailored to their needs above any other factors.
7. And finally… what did you think of Elephant Creative as a brand and an agency?
Macromodern? It’s marketing but not; it’s slightly new wave marketing.
We’ll be posting the next two groups’ work next week so watch this space for more excellent work!