Jun 29 '13
Earlier in the week we talked about how universities can make sure that they are engaged with their students, prospective, current and alumni, on social media. Clever communicating throughout a range of online platforms can help make the leap from university social media accounts being unreliable to a place for guidance, information and conversation.
We’ve compiled a list of several universities that we feel are doing a pretty good job when it comes to social media.
The University of New Hampshire (US) has a student blog. It’s used as an engagement tool with current students, and also a recruitment tool for prospective students. It’s proved to be incredibly popular and the latest Freshman Orientation post is a brilliant insight into the first day at uni for anxious students. UNHTales (http://unhtales.com)
Sheffield University (UK) gives a perfect example of how to communicate with students (past and present) through Twitter. Their account is very active, responding to a huge variety of tweets wishing congratulations and good luck messages, saying hello to prospective students and retweeting news from departments and societies.
The University of Glasgow’s (UK) social media outlets are wonderfully managed. They’re engage with users regularly, and even have an impressive range of specialist twitter pages for different departments and societies. e.g. The College of Arts twitter feed.
Cambridge University is used to coming out on top, however it’s the university’s use of YouTube that’s really inspiring. They have numerous videos showcasing just how spectacular it all is. Here’s a video they made about their efforts to support disabled students: http://www.youtube.com/watch?v=nqsAB7-YMho
The President of The Ohio State University has his own Twitter account. He has over 40,000 followers and engages with them regularly…very rarely leaving a question unanswered.
Stanford University have been using their Facebook page so effectively that they’ve had to introduce ‘office hours’. With this particular process they work in 4 steps. First a message is posted introducing the staff member/professor hosting the ‘office hour’, next a video is posted of them talking about them and their work. Then, people have the chance to engage and ask questions. And finally, another video is posted answering all the questions.
Miami University have used Pinterest as a powerful tool in marketing their brand. There are beautiful photos of their campus, alumni, events and more. Pinterest is a fantastic way to get students engaged, particularly with group boards. Miami have also implemented a hashtag that students can use to share their images and have them repinned to the official page. It’s important to make sure the university website is ‘pinnable’ too to get lots of great traffic back to the homepage.