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Lawyers are operating in a new era of business development, one in which it has become increasingly challenging to bring in and retain new business. The buyer’s market has created an opportunity for in-house counsel to demand more value from their legal service providers….

Read the full article here Seema Desai – Increasing ROI From Your RFP Responses
This article is republished from Strategies journal with the permission of the Legal Marketing Association: www.legalmarketing.org and with thanks to author Seema Desai, of international law firm Akin Gump 

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