Feb 20 '14
The landing page is one of the best selling tools on your website, says Andy Thorne, from digital technologies firm Factory Pattern, in this week’s guest blog post.
Landing pages – often linked to from online ads, social media or email campaigns – enhance the performance of advertisements or promos.
The main goal of a landing page is to convert site visitors into sales or leads.
Because a landing page contains very targeted information (usually about a product or service) it’s an extremely powerful selling tool and gives your customers all the info they need before taking action.
But how can you make sure that your landing pages are a rip roaring success? I’ve put together a recipe of landing page ingredients which should serve as a useful checklist when planning your next landing page.
1. Hero Image
The main image – consisting of large (Hero) images and minimal text. The hero image acts as the visual that captures the attention of your visitors in seconds.
2. Main Features
The main selling point of your product or service. Visitors look at this for a quick overview of what they’ll get.
This section compliments the main features and explains why visitors should choose your product or service.
4. How It Works
Give visitors an insight of what to expect and how the process works.
5. Pricing Tables
Price tables ensure that visitors can compare services and choose the best option suited to them.
Add testimonials, big name logos or supporters to show who’s using your product or service, this builds trust and supports a visitors to decision to choose you.
A well placed, simple form to capture leads and build your database.
8. Secondary CTA
Another ‘call to action’ further down the page – this is a second opportunity to convert visitors into sales.
9. Social Feed
Real time updates from Facebook, Twitter and Flickr
Read the article on the Factory Pattern blog