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The landing page is one of the best selling tools on your website, says Andy Thorne, from digital technologies firm Factory Pattern, in this week’s guest blog post.

Landing pages – often linked to from online ads, social media or email campaigns – enhance the performance of advertisements or promos.

The main goal of a landing page is to convert site visitors into sales or leads.

Because a landing page contains very targeted information (usually about a product or service) it’s an extremely powerful selling tool and gives your customers all the info they need before taking action.

But how can you make sure that your landing pages are a rip roaring success? I’ve put together a recipe of landing page ingredients which should serve as a useful checklist when planning your next landing page.

1. Hero Image

The main image – consisting of large (Hero) images and minimal text. The hero image acts as the visual that captures the attention of your visitors in seconds.

2. Main Features

The main selling point of your product or service. Visitors look at this for a quick overview of what they’ll get.

3. Benefits

This section compliments the main features and explains why visitors should choose your product or service.

4. How It Works

Give visitors an insight of what to expect and how the process works.

5. Pricing Tables

Price tables ensure that visitors can compare services and choose the best option suited to them.

6. Credibility

Add testimonials, big name logos or supporters to show who’s using your product or service, this builds trust and supports a visitors to decision to choose you.

7. Forms

A well placed, simple form to capture leads and build your database.

8. Secondary CTA

Another ‘call to action’ further down the page – this is a second opportunity to convert visitors into sales.

9. Social Feed

Real time updates from Facebook, Twitter and Flickr

Read the article on the Factory Pattern blog

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