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As far as marketing documents go, your prospectus has got to be right up there in terms of importance alongside your website, and it’s an integral part of the admissions process each year. It advertises not only what you do (the courses you offer, your exam results, your facilities) but it should also demonstrate ‘who you are’ and ‘what you’re about’. Why should students studying at your college or sixth-form instead of the one in the next town?

If you’re considering re-designing (and by that we don’t just mean colours and logo, we mean content, style and layout) then take a look at this case study of a sixth-form college we delivered a prospectus re-design to last year for some inspiration.

CLICK HERE for the case study

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