May 6 '14
It’s nearly the end of April, so that means it’s time for us to take a look back at the key highlights in social media over the past month and what they mean for you…
1. Twitter rolls-out new profile pages
There were mutterings in the social media community that Twitter was going to make a big announcement sometime soon, and it was confirmed on their blog earlier this month that there will be a major overhaul of the Twitter profile. With a larger profile image, custom page banner and pinned tweets it all looks a little bit, well, like Facebook.
- Use the additional space for images wisely – this key piece of social real estate just got a whole lot bigger!
- Take advantage of the pinned tweets feature to highlight key events, news and competitions.
- It’s less about quantity and more about quality. Tweets with the most engagement will now be featured at the top of profiles, so make the best use of multi-media content and link sharing.
2. Digital media growth outstrips traditional media
New York-based web analytics business Statista realeased a great bit of research looking at the consumption habits of US adults. Comparing data from 2013 with 2014, they found that only digital media showed growth in daily usage year-on-year, largely driven by mobile.
Now, this doesn’t mean that traditional media is dead. The infographic reports percentages and therefore demonstrates a general trend towards digital; when it comes to consumption, TV is still king.
- 2014 is the year of mobile. With many websites now reporting higher volumes of traffic accessing their websites from mobile rather than desktop devices, make sure your site is either optimised for mobile or, at least responsive.
- Focus more on speed and funcionality, not necessarily aesthetics. With mobile internet speeds still patchy in the UK you need your site to load quickly otherwise you’ll lose valuable leads.
- Don’t believe the hype – traditional media is still the boss.
3. LinkedIn is getting more mobile
According to Mashable, 44% of Linkedin’s traffic comes from mobile sources and they expect it to reach 50% sometime this year. The launch of their new SlideShare app further demonstrates the social media network‘s shift towards a mobile strategy.
This is LinkedIn’s 5th app and follows the high profile release of Pulse, which is designed to help users personalise their newsfeeds with more relevant content.
- Social media isn’t all about Facebook and Twitter. With more than 225 million users, Linkedin‘s devotion to building a solid mobile ecosystem will drive user growth over the coming years.
- Content strategy is important, and its influence is only going to get a whole lot bigger. The trend so far this year across social appears to be a shift towards relevant content. That means if you post engaging content you’ll be rewarded with greater reach (and more leads!).
- Linkedin, similarly to Facebook, has adopted a multi-app strategy. The theory goes that mobile apps work best when they have a single purpose or function. Therefore, you need to start considering how you’re serving content as platforms are likely to become more fragmented.
4. Facebook tweaks its algorithm… again!
It wouldn’t be a social media round-up without mentioning Facebook. They’ve been at it again. Yes, that’s having a little play with their algorithm folks.
Following the Trending update a couple of months back, which tried to highlight the global conversation which was happening on the network, they’ve now announced an update to Page tags. For the first time, pages will be able to tag each other. Now this already happens with your friends, but it opens-up a whole new audience to a range of brands, businesses and organisations.
- Look for partnership opportunities with other brands or similar organisations. Now when they tag you, your page will appear in their newsfeed.
- Don’t get spammy! When teaming-up with other pages, make sure they’re audience is relevant to you. Facebook hasn’t been as stupid as to allow irrelevant content to start appearing in people’s News Feeds.