Jul 31 '14
Just as the temperatures have soared over the past few weeks, the social media scene continues to heat-up! Here’s your roundup of everything you need to know in the world of social from June and July:
Facebook is top dog for social log-ins
No matter whether it’s in films, sports or even social media, everybody loves an underdog. So it’s no surprise that nearly every day we come across a blog post or news article discussing the fall of Facebook. Well… we’re going to put our neck out on the line and say Facebook is number 1 and that’s the way it’s going to stay, at least for now!
Not only does the social media giant lead the way in revenue generation, user base and pretty much almost any other major metric, it’s also number 1 when it comes to social log-ins. More than ½ (55%) of all social log-ins are via Facebook, according to a recent article by Mashable. And not only is it leading the way in social login share, it’s also grown this number by 3% in the past year.
- The latest, trendy social network from Silicon Valley might have the coolest name or have raised $1bn in venture capital funding last week, but Facebook is still the daddy when it comes to total reach. If you’re particularly time-poor, don’t overlook it.
- Many websites now receive more traffic from mobile devices. When it comes to mobile, Facebook’s share of social login is even higher at 64%! Check out your Google Analytics account – if most of your visitors are mobile, you can bet they’re on Facebook too.
LinkedIn continues shopping spree with Bizo & Newsle
It’s no secret that LinkedIn has been flexing its financial muscles over the past few months and they‘ve been at it again this summer. This time, they’ve had their eyes set on business marketing company Bizo and alerts platform Newsle, as reported by Tech Crunch and The Drum respectively.
The 2 deals alone are thought to be worth more than a combined $200m.
- LinkedIn’s B2B Marketing Services division grew by 36% YOY, generating more than $100m in Q1 of 2014. There’s no doubt about it – LinkedIn advertising is big! If you haven’t already dipped your toes into LinkedIn ads you should consider giving it a go. As with Google and Facebook ads, you can control how much you spend, switch your campaigns on and off and target your ads at clients/sectors in which you’re most interested.
- Newsle, which is somewhat similar to Google Alerts, will enable LinkedIn users to find news about their LinkedIn connections more effectively than ever before. This is seen as a direct challenge to Facebook; LinkedIn wants to show users and advertisers that it too has a sticky site. With a view to users spending longer than ever before on LinkedIn, consider tailoring your ads appropriately. For example, have you considered sponsored articles that show-up in users news feeds?
Facebook targets news with save & read later
Just last week, Facebook announced its latest feature – Save. This allows users to save items, including links, places, TV, etc, and view them again later. Not will the content you save be accessible across multiple devices, Facebook will also serve reminders to you in your news feed.
- This may sound pretty basic, but allowing users to effectively bookmark items of interest is a major win for content-focused brands, particularly those with a point they want to get across and which may be difficult to do so in just a couple of hundred words. Too often content is dumbed down or broken into meaningless chunks for consumption by the masses. With Save we expect to see a mini revolution of meaty-content. Don’t forget to keep those headlines snappy, though! You need to keep people clicking.
- Just because it worked before doesn’t mean it will work again! What we mean is that content that flopped in the past, maybe not as a result of its journalistic qualities but because it wasn’t fit for consumption via social channels, may now gain a wider reach as it may never have resurfaced before. Remember folks – test and adapt.
No one is safe from a hash tag hijacking, not even #Lamps
We’re going to wrap-up this post with a cautionary tale! We all love a good ol’ hash tag for a variety of reasons: it helps us see what everyone else is talking about, you can follow the wider conversation easily and you can promote a cause or campaign to people without confusion. That’s all great, but on the odd occasion things don’t quite work out that way. So spare a thought for former Chelsea FC footballer Frank Lampard who, on joining New York City FC, participated in a live Twitter chat using the hash tag #AskLamps and quickly became the subject of illumination-based mockery across the Pond.
- Think before you tweet – not only must you consider whether someone else is already using the has tag for another purpose, have a quick sense-check to see whether it sounds rude, offensive or could easily be turned-into a joke.
- Do some research – look elsewhere in your industry at what works and what doesn’t. This changes from industry to industry so change your message/communication accordingly.