Apr 6 '16
How to describe Pinterest? Well, I think of it like this, Pinterest is like the quieter pupil in the playground. Whilst Facebook struts around all big and bold shouting loudly with a huge gang of friends; and Linkedin holds business meetings under the trees with the geeky crew; and Twitter goes around playing tag and telling tales; Pinterest is making daisy chains and painting pictures with her friends in the sandpit.
Ok it’s not the biggest social platform out there, but it’s not the smallest, it has 10 million active users, and is around a third of the size of Twitter. That’s not to be sniffed at.
Venture Beat published an article last year when it hit the 100 million figure and reported:
“Reaching the 100 million mark is no small feat. It’s only a fraction of Facebook’s 1.49 billion MAUs (monthly active users), but it took the social networking giant four years to hit 100 million MAUs. And it’s nearly a third of Twitter’s 316 million MAUs (it took five years to hit that milestone).”
Some people describe it as a ‘discovery engine’, where people can search and indulge in the things they are interested in. Female users far outweigh male, and therefore it is huge in the world of food and cooking, crafts and fashion (although it covers a huge range of topics and interests from sport and cars, to marketing and education)
But there is so much more, and people are waking up to the ways in which they can use this platform for marketing. Or even to search and help generate their own content.
It’s a great way to share blog content – as long as you can incorporate visuals, you can use it to promote products and show off your brand. If you are considering using Pinterest or are under-utilising your account at the moment, here are some tips:
1. Have a strategy and pin often: Just like any social platform if you don’t have a plan and you don’t post regularly then there is no point in using it.
2. Images, images, images: Pinterest is a totally visual site, so you need to think outside the box and be as visual as possible. You can use real photos, graphics, graphs and charts – infographics work really well and are very popular. It can be anything at all.
3. Share content and build boards: Pinterest is all about sharing – or rather ‘pinning’, so make sure you do that too. Share content relevant to your audience.
4. Separate and organise boards properly: Make sure you create specific boards for different topics, so people can easily find the content they want. There is nothing worse than visiting a board to find it is full of pins not relevant to the title.
5. Use keywords: Create boards with your company keywords in the title.
6. Use the description area to spread your message: The description section gives you a good opportunity to add some written content and explain your pin, add in keywords and links to your website and blog.
7. Create vertical images where possible: This sites with the style of the site, you can make very long images if you wish with written content within them to really make the most of the space.
8. Share your pins on your other social networks: Just as you already do with Facebook and Twitter, make sure you are sharing between the platforms to cross promote.
So go forth and start sharing and pinning!