Jan 18 '17
We’re extremely excited and proud to let you know that Elephant Creative has just become a Certified B Corporation, recognising our company as a responsible business making a difference to the wider environment.
What’s a B Corp, we hear you ask? Some of you may already know, or have become a B Corp, but we know many still haven’t heard about this fantastic global movement.
B Corp is to business what Fair Trade certification is to coffee, and B Corps are certified by the not-for-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Corporations are leaders of the global movement of people using business as a force for good.
Today, there is a growing community of more than 2,000 Certified B Corps, including top brands such as Ben and Jerrys and Patagonia – with the aim of redefining success in business.
Owner and director of Elephant Creative Helen Hammond said: “Being made a B Corp is a really important and exciting step for us as a business.
“The idea of being a B Corp is not to just think about being a business that is the best in the world, but best for the world. It is basically a global movement of businesses that are working to improve social and environmental issues.”
Elephant Creative demonstrated its commitment to social issues in several ways, including:
- Elephant Creative is a member of 1% for the Planet, in which we pledge to give 1% of our profits to a charity that improves the global environment. Elephant Creative has been teamed up with elephant conservation charity The David Sheldrick Wildlife Trust to donate funds to.
- You may have read about this before on our blog, but Helen went out to Cameroon two years ago, to set up a project called Elephants Abroad, which is still in operation, helping women in the African country start up their own small businesses, providing extra income for their families. We are now planning to write and publish a simple marketing book especially for the project to send to the women to help them market their own businesses.
- We do a great deal of pro-bono work within our communities.
- We have a unique and positive business structure that enables a range of people to work for our business, whether that be mothers working part time, or graduates finding their feet. Elephant Creative is a virtual agency, bringing together a network of expert associates, and we are able to demonstrate both social and business benefits to this structure. We believe it is the best for our clients, and for our associates (and the business as a whole).
Helen added: “I sometimes think marketing and PR agencies get a bad reputation because we are in the business of helping companies make more money. However, what we’re trying to show at Elephant Creative is that you can be good for business and good for the wider community and environment. It’s not all about profit, it’s also about the impact we make on the world and our local communities.”
Over the next few weeks, stay tuned, because we’ll be blogging about why we applied for B Corp certification and what it means to us, we’ll also be sharing some tips for applying for B Corp certification.