You want to understand how your social media and digital marketing is performing – that means everything from Twitter to your website and email marketing. You want to understand the things that are working well… and not so well. Areas for improvement in terms of optimisation, messaging, structure and engagement. Disconnects with your strategic plan… as well as performance in terms of target audiences and objectives. You want to understand areas of risk in terms of processes, the law and governance, as well as skills gaps within your delivery team. But most importantly you want a clear, structured list of things to work through, at the end, which will give you a roadmap for improvement. Don’t you?
Click here to download our Digital Marketing Audit brochure.