Copywriting
If we had a pound for every time we’d been asked why people need to employ a copywriter… Why can’t they just do it themselves, they want to know? Perhaps the answer is that ‘they can’… if that’s what they’re good at. But sometimes it really helps to have someone else take a look… apply a little objectivity… approach it dispassionately and professionally, rather than actually being involved. The words are too frequently forgotten in favour of the glamorous, sparkly design side of things… but as your granny used to say, people can dress themselves up as lambs but they’ll still be mutton underneath.
The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’. They need to be ok with everything from websites to brochures to articles… and yes, you’ll want some spark and imagination and they’ll have to be a decent person to work with… In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?
Whether it’s a brochure or website project, a major research document, tender or pitch… or simply ongoing help with social media, we’ve got a team of associates that are experts at what they do, and can help you to say what you mean… in the way you want to say it.
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