Copywriting
If we had a pound for every time we’d been asked why people need to employ a copywriter… Why can’t they just do it themselves, they want to know? Perhaps the answer is that ‘they can’… if that’s what they’re good at. But sometimes it really helps to have someone else take a look… apply a little objectivity… approach it dispassionately and professionally, rather than actually being involved. The words are too frequently forgotten in favour of the glamorous, sparkly design side of things… but as your granny used to say, people can dress themselves up as lambs but they’ll still be mutton underneath.
The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’. They need to be ok with everything from websites to brochures to articles… and yes, you’ll want some spark and imagination and they’ll have to be a decent person to work with… In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?
Whether it’s a brochure or website project, a major research document, tender or pitch… or simply ongoing help with social media, we’ve got a team of associates that are experts at what they do, and can help you to say what you mean… in the way you want to say it.
Mar 12 '13
Inspired by International Women’s Day last week we came across this infographic that studies women and their engagement with social media. It’s interesting to see that women account for 85% of all purchasing decisions and 60% of all wealth in the US and yet over 90% say that marketers don’t understand them. (Full infographic here) [...]
Mar 7 '13
Any woman will tell you that the search for ‘the perfect pair of jeans’ is pretty similar to an Indiana Jones movie (… what sort of person, for example, actually fits into those skinny jeans that seem to hang around your knees, without the benefit of a rope, a few pulleys and probably a local [...]
Oct 3 '12
This year’s PM Forum conference focused on professional services firms and their relationships with clients. Part one of this blog focussed on the opening session and here we cover the closing Q&A. The panel was chaired in style by Hamish Munro Commercial Director of rapidly expanding Midlands law firm Shakespeares and featured Andy Raynor (Ex-CEO [...]
Oct 2 '12
This year’s PM Forum conference focused on professional services firms and their relationships with clients. There were plenty of workshops and networking opportunities for delegates but in these two blogs we’ll focus on the opening session (part 1) and the closing Q&A(part 2) Effective Client Advisor Relationships 2012 Survey At the heart of the day [...]
Aug 15 '12
It wasn’t just the spangly swimming costumes and the ‘Mobot’ that caught our eye at the Olympics this year, there were some impressive marketing campaigns going for gold too. Brand protection at the London 2012 Olympics had nearly as much security as the Queen and it wasn’t long before Locog were banning adverts, posters and [...]
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