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The law firm of the future

Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on…

How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic]

We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining…

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right…

Lawyers: you are ‘consultative and insight sales experts’

Wait… what? Is that even English?  Let’s bring it back to language we can all follow, shall we? Selling, it would appear, isn’t a pastime lawyers are terribly fond of.  Well, we knew that. The stats speak for themselves.  It…

The ROI of Legal Directory Submissions

Legal directory submissions are very much viewed as a “love it or hate it” part of marketing.  It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says…

The Practicalities of Thought Leadership – Part 3: Jumping into the conversation

We’ve talked about thought leadership as a concept, and we’ve talked about how to pitch your stories in.  But we know there will be times, when you’re reading the paper or watching the news, that you hear a…

The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with…

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt…

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful…

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website…