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The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with…

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt…

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful…

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website…

Legal Wrap – October Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.   Law firms up spend on marketing and BD

Fifteen ways to get on top of your chambers marketing this summer holiday #2

You’ve had a week of working through our first five summer holiday tips.  How did you get on? We’d love to hear from you with news of progress.   What’s next? Here are our next five tips for summer marketing…

Legal Wrap: July Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. In this edition we cover the BBC gender pay…

Fifteen ways to get on top of your chambers marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to…

Bring on the B Corp! Do Nation

As part of our series on B Corps, we’ve tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we’ll be talking to a B Corp…

Lawyer’d Profile: Elephant Creative director, Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer’d. Lawyer’d has been publishing articles for a while now online with quite the following, and they’ve got a great Instagram account. In their own…