Reviewing blog articles for some lawyers What else?
Sort by service?The Women of Social Media have spoken and they want more than cats and cupcakes. A couple of weeks ago we looked at statistics that suggested women aren’t happy with the way marketers are targeting them. A one-size-fits-all approach is sweeping across social media platforms and the reaction isn’t good. Targeting a female audience is [...]
Over the last few weeks we’ve tended to focus on the larger law firms… dare we say it, those with the marketing budgets to make sure that they’re really amazing at everything they do. Last week’s winners, Thrings Solicitors (@ThringsLaw), scored a very respectable 32/40 with their unique content-collation approach to Twitter. But this week, [...]
The reference sections of our public libraries are feeling a little lonely these days. The ‘Guide to UK Universities’ is sitting patiently, collecting dust, waiting for the off chance that a hopeful sixth form student might want to thumb through its dated pages…. Okay, maybe we’re being a little dramatic but it’s certainly true that [...]
The final day of the LMA Conference in Las Vegas brought together some of the world’s best legal marketers for another busy schedule of events. Like yesterday the majority of the day was split into four tracks; business development, professional development, marketing communications/PR and marketing technologies. The conference ended in the company of a [...]
Another busy day at the LMA Conference in Las Vegas has come to a close. Tuesday was the first main conference day of the event, following Monday’s pre-conference programs and workshops. The breakout sessions throughout the day were divided into four ‘tracks’: business development, innovation, marketing communications/PR and marketing technologies. Each track was given its [...]
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