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Business Development

Marketing activity that isn’t grounded in business development is little more than hot air.  Why would you want to spend anything that you didn’t expect to translate into new students, better relationships or sales?  If you’re an education provider, this could include international expansion, working with local businesses to provide training, launching a new course or apprenticeship scheme or even hiring out your venue.  If you’re a supplier it’s a little simpler… we’re talking about sales opportunities and generation.

Our business development services are utterly logical and transactional.  Whatever your approach and ideas our education sector experts have a proven track record of success in this field.

Our business development services include:

  • Goal setting and planning

  • Strategic planning

  • Profitability analysis (where we profile your existing audiences and tell you which will be the best ‘type’ to target)

  • New business opportunity analysis and planning

  • Public sector tendering and pitching research, due diligence and preparation

  • Private sector tendering and pitching research, due diligence and preparation

  • Panel application preparation

  • Cultural analysis (to support you in tendering/pitching overseas)

  • Business development support (production of content to support tenders, pitching and BD)

  • Reviewing activity performance and setting in place measures/KPIs

  • Customer account review and implementation of programmes

  • Business development training and mentoring

  • Telesales and new business generation services, training and mentoring

  • Marketing and PR supporting all business development


Education Tweeter of the Week – University of Bath #TOTW

What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]

Education Tweeter of the Week – Birkbeck Uni #TOTW

Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work to fund their education, or who want to learn and work or have other commitments in […]

Education Tweeter of the Week – Warwick Uni #TOTW

This week, we’re profiling a university heavyweight. Warwick University is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student lifestyle. We’ve got high expectations for their social media work, so let’s see if they’ve delivered….  

Education Wrap : April Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about the general election, addressing the UK’s productivity challenge and a pause in the apprenticeship procurement. […]

Education Tweeter of the Week – Calderdale College #TOTW

As the largest provider of further education courses & work-based learning & the sole provider of higher education in Calderdale, West Yorkshire, this college is certainly vibrant, busy and social. But we want to know how social they are on Twitter, let’s take a look…  

Education Tweeter of the Week – Trafford College #TOTW

This week, we’re off up north to award another college our Tweeter of the Week (virtual) trophy. Trafford College is one of the leading providers of education and training in Manchester, offering a range of Further Education courses to meets the needs of young people, adults, and employers alike. The College has invested £50m over […]

Content Marketing — Getting your whole college involved.

There are times when the saying ‘too many cooks spoilt the broth’ really does fit; splitting the bill in a restaurant, filling in the pub quiz sheet, choosing toppings on a pizza…. However, according to research 61% of the most effective marketers meet with their content team regularly and encourage all of their content cooks […]

Creating a content plan for your school or college: How and why?

For schools and colleges, creating content and running a blog may seem like a big under-taking, but it’s a simple and cost-effective marketing tool – especially since more and more students and parents are making education choices based on web searches and social media alone. Writing some good blog posts and a few tweets are […]

Education Tweeter of the Week – Sussex Downs College #TOTW

Sussex Downs College is East Sussex’s biggest provider of further education, educating almost half of the whole county’s young people. That’s certainly an impressive feat, but are they as hot on social media as they are when it comes to education? Let’s find out.  

Elephant Creative is a certified B Corporation

We’re extremely excited and proud to let you know that Elephant Creative has just become a Certified B Corporation, recognising our company as a responsible business making a difference to the wider environment. What’s a B Corp, we hear you ask? Some of you may already know, or have become a B Corp, but we know many […]