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Copywriting

We often say that spending money on a new website or prospectus and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car.  Rather a wasted opportunity, don’t you think?

The words you use convey your personality, trustworthiness, expertise, approach to education, pastoral style… in short, all the things that make parents and students decide to visit you.

The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… as well as understand the subtle differences and language across the education sector.  Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’.  In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?

Our copywriting services include:

College websites: 5 things you need, and 5 things you don’t

Today we’re tackling the topic of websites for your college (or equally your school or university). Taken as a whole it’s a huge topic to discuss, there are so many elements to consider, from colours, branding, design, images, the content…

Education Tweeter of the Week – Birkbeck Uni #TOTW

Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work…

Education Tweeter of the Week – Warwick Uni #TOTW

This week, we’re profiling a university heavyweight. Warwick University… is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student

Education Wrap : April Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about…

Education Tweeter of the Week – Calderdale College #TOTW

As the largest provider of further education courses & work-based learning & the sole provider of higher education in Calderdale, West Yorkshire, this college is certainly vibrant, busy and social. But we want to know how social they are on…

Education Tweeter of the Week – Trafford College #TOTW

This week, we’re off up north to award another college our Tweeter of the Week (virtual) trophy. Trafford College… is one of the leading providers of education and training in Manchester, offering a range of Further Education courses to meets

Content Marketing — Getting your whole college involved.

There are times when the saying ‘too many cooks spoilt the broth’ really does fit; splitting the bill in a restaurant, filling in the pub quiz sheet, choosing toppings on a pizza…. However, according to research… 61% of the most

Creating a content plan for your school or college: How and why?

For schools and colleges, creating content and running a blog may seem like a big under-taking, but it’s a simple and cost-effective marketing tool – especially since more and more students and parents are making education choices based on web…

Education Tweeter of the Week – Sussex Downs College #TOTW

Sussex Downs College …is East Sussex’s biggest provider of further education, educating almost half of the whole county’s young people. That’s certainly an impressive feat, but are they as hot on social media as they are when it comes to

Elephant Creative is a certified B Corporation

We’re extremely excited and proud to let you know that Elephant Creative has just become a Certified B Corporation…, recognising our company as a responsible business making a difference to the wider environment.
What’s a B Corp, we hear