We often say that spending money on a new website or prospectus and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car. Rather a wasted opportunity, don’t you think?
The words you use convey your personality, trustworthiness, expertise, approach to education, pastoral style… in short, all the things that make parents and students decide to visit you.
The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… as well as understand the subtle differences and language across the education sector. Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’. In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?
Our copywriting services include:
Apr 25 '17
Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about…
Mar 21 '17
As the largest provider of further education courses & work-based learning & the sole provider of higher education in Calderdale, West Yorkshire, this college is certainly vibrant, busy and social. But we want to know how social they are on…
Feb 21 '17
This week, we’re off up north to award another college our Tweeter of the Week (virtual) trophy. Trafford College… is one of the leading providers of education and training in Manchester, offering a range of Further Education courses to meets
Feb 15 '17
There are times when the saying ‘too many cooks spoilt the broth’ really does fit; splitting the bill in a restaurant, filling in the pub quiz sheet, choosing toppings on a pizza…. However, according to research… 61% of the most
Feb 13 '17
For schools and colleges, creating content and running a blog may seem like a big under-taking, but it’s a simple and cost-effective marketing tool – especially since more and more students and parents are making education choices based on web…
Jan 24 '17
Sussex Downs College …is East Sussex’s biggest provider of further education, educating almost half of the whole county’s young people. That’s certainly an impressive feat, but are they as hot on social media as they are when it comes to
Jan 18 '17
We’re extremely excited and proud to let you know that Elephant Creative has just become a Certified B Corporation…, recognising our company as a responsible business making a difference to the wider environment.
What’s a B Corp, we hear
Dec 6 '16
We’ve been really impressed by our education tweeters lately – schools, colleges and university are really getting a handle on how to use social media effectively. That being said, with so many good tweeters out there it’s getting competitive, and…
Nov 21 '16
The long slog of the first school term has almost got a Christmas-shaped light at the end of the tunnel but that doesn’t mean it’s time to take a social media break. We’ve talked a lot about how social media…
Nov 8 '16
This week for our Tweeter of the Week, we’re off to the biggest provider of land-based and sports courses in the UK FE sector – it’s Myerscough College. But whilst they’re rather good in the great outdoors, how are they…