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Copywriting

We often say that spending money on a new website or prospectus and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car.  Rather a wasted opportunity, don’t you think?

The words you use convey your personality, trustworthiness, expertise, approach to education, pastoral style… in short, all the things that make parents and students decide to visit you.

The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… as well as understand the subtle differences and language across the education sector.  Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’.  In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?

Our copywriting services include:

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – University of Bath #TOTW

What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]

College websites: 5 things you need, and 5 things you don’t

Today we’re tackling the topic of websites for your college (or equally your school or university). Taken as a whole it’s a huge topic to discuss, there are so many elements to consider, from colours, branding, design, images, the content and the navigation. If you need a new website you’ll need a good design and […]

Education Tweeter of the Week – Birkbeck Uni #TOTW

Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work to fund their education, or who want to learn and work or have other commitments in […]

Education Tweeter of the Week – Warwick Uni #TOTW

This week, we’re profiling a university heavyweight. Warwick University is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student lifestyle. We’ve got high expectations for their social media work, so let’s see if they’ve delivered….  

Education Wrap : April Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about the general election, addressing the UK’s productivity challenge and a pause in the apprenticeship procurement. […]

Education Tweeter of the Week – Calderdale College #TOTW

As the largest provider of further education courses & work-based learning & the sole provider of higher education in Calderdale, West Yorkshire, this college is certainly vibrant, busy and social. But we want to know how social they are on Twitter, let’s take a look…  

Education Tweeter of the Week – Trafford College #TOTW

This week, we’re off up north to award another college our Tweeter of the Week (virtual) trophy. Trafford College is one of the leading providers of education and training in Manchester, offering a range of Further Education courses to meets the needs of young people, adults, and employers alike. The College has invested £50m over […]

Content Marketing — Getting your whole college involved.

There are times when the saying ‘too many cooks spoilt the broth’ really does fit; splitting the bill in a restaurant, filling in the pub quiz sheet, choosing toppings on a pizza…. However, according to research 61% of the most effective marketers meet with their content team regularly and encourage all of their content cooks […]

Creating a content plan for your school or college: How and why?

For schools and colleges, creating content and running a blog may seem like a big under-taking, but it’s a simple and cost-effective marketing tool – especially since more and more students and parents are making education choices based on web searches and social media alone. Writing some good blog posts and a few tweets are […]