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Copywriting

We often say that spending money on a new website or prospectus and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car.  Rather a wasted opportunity, don’t you think?

The words you use convey your personality, trustworthiness, expertise, approach to education, pastoral style… in short, all the things that make parents and students decide to visit you.

The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… as well as understand the subtle differences and language across the education sector.  Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’.  In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?

Our copywriting services include:

Education Tweeter of the Week – Harlow College #TOTW

This week we’re heading down to Harlow in Essex for our education tweeter. With an impressive variety of qualifications on offer, a state of the art journalism centre and alumni such as Jeremy Clarkson and Piers Morgan, we’ve got high hopes. But how does Harlow College stack up on social media? Let’s find out…

Primary schools need great websites too…

In terms of education marketing, primary schools often struggle to make an impact, almost entirely due to budget and resource constraints. As smaller entities, they don’t have the budgets for in-house or external marketing work. Now this isn’t necessarily a problem in terms of pupil retention and attracting pupils, as many primary schools are over-subscribed. […]

Fifteen ways to get on top of your college marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. 1.      Would you connect with you – Whether you’re very active on social media, […]

Fifteen ways to get on top of your college marketing this summer holiday #2

So, you’ve had a week of working through our first five summer holiday tips (if you missed them head over to our blog).  How did you get on? We’d love to hear from you with news of progress. In this second blog, we’ve for your next 5 jobs (and look out for the final 5 […]

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – University of Bath #TOTW

What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]

College websites: 5 things you need, and 5 things you don’t

Today we’re tackling the topic of websites for your college (or equally your school or university). Taken as a whole it’s a huge topic to discuss, there are so many elements to consider, from colours, branding, design, images, the content and the navigation. If you need a new website you’ll need a good design and […]

Education Tweeter of the Week – Birkbeck Uni #TOTW

Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work to fund their education, or who want to learn and work or have other commitments in […]

Education Tweeter of the Week – Warwick Uni #TOTW

This week, we’re profiling a university heavyweight. Warwick University is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student lifestyle. We’ve got high expectations for their social media work, so let’s see if they’ve delivered….  

Education Wrap : April Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about the general election, addressing the UK’s productivity challenge and a pause in the apprenticeship procurement. […]