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Digital Marketing

Are you bored of hearing how social media is going to change the world, yet?  Well, it’s time to nail our colours to the mast… we don’t think it’s right for everyone and the trick is to first work out what you want to achieve and only then decide how you’re going to do it.  Social media is simply one part of the great big digital marketing toolbox and yet there’s no denying that with students and education establishments becoming evermore technology savvy, it’s full of opportunities to engage with your target audiences.

By setting out clear objectives and understanding the people you’re talking to we can work with you to integrate effective digital marketing within your wider marketing and business development strategy and tactical plan.

And if you’re in need of inspiration, why not take a look at our Education Tweeter of the Week ranking?

Our expertise in digital marketing includes:

  • Goal setting and planning

  • Strategic planning

  • Online course promotion

  • Online registration development

  • Website development

  • Search engine optimisation planning and implementation

  • Pay per click advertising and other online advertising

  • Content planning

  • Digital PR

  • Email marketing

  • Video and audio content

  • Social media planning and implementation

  • Social media training and mentoring

  • Online brand development

  • Digital business development (for online services)

  • Copywriting for digital marketing

  • Organising online events and webinar content

 

Education Tweeter of the Week – Harlow College #TOTW

This week we’re heading down to Harlow in Essex for our education tweeter. With an impressive variety of qualifications on offer, a state of the art journalism centre and alumni such as Jeremy Clarkson and Piers Morgan, we’ve got high hopes. But how does Harlow College stack up on social media? Let’s find out…

Fifteen ways to get on top of your college marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. 1.      Would you connect with you – Whether you’re very active on social media, […]

Fifteen ways to get on top of your college marketing this summer holiday #2

So, you’ve had a week of working through our first five summer holiday tips (if you missed them head over to our blog).  How did you get on? We’d love to hear from you with news of progress. In this second blog, we’ve for your next 5 jobs (and look out for the final 5 […]

Education Tweeter of the Week – University of Glasgow #TOTW

This week we’re heading all the way up to Bonnie Scotland for our latest Education Tweeter. Going all the way back to 1451, the University of Glasgow is one of the top research institutes in the UK and beyond. They’ve had quite a few centuries to master the art of education, but how do they […]

Bring on the B Corp! Do Nation

As part of our series on B Corps, we’ve tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we’ll be talking to a B Corp about their journeys and what it means to them – it’s called Bring on the […]

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – Gateshead College #TOTW

We’re off up north for our Education Tweeter of the Week this time, and to an FE college that is dynamic and engaging. Let’s see how Gateshead College do in the social media stakes…

Social media for university research faculties

There are pretty much no sectors or industries for which social media has not become a crucial tool, either for internal and external communications, branding, or for the marketing and selling of products and services. Some may say that one group late to jump on the social media wagon has been university research teams (if, […]

Education Tweeter of the Week – University of Bath #TOTW

What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]

College websites: 5 things you need, and 5 things you don’t

Today we’re tackling the topic of websites for your college (or equally your school or university). Taken as a whole it’s a huge topic to discuss, there are so many elements to consider, from colours, branding, design, images, the content and the navigation. If you need a new website you’ll need a good design and […]