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Digital Marketing

Are you bored of hearing how social media is going to change the world, yet?  Well, it’s time to nail our colours to the mast… we don’t think it’s right for everyone and the trick is to first work out what you want to achieve and only then decide how you’re going to do it.  Social media is simply one part of the great big digital marketing toolbox and yet there’s no denying that with students and education establishments becoming evermore technology savvy, it’s full of opportunities to engage with your target audiences.

By setting out clear objectives and understanding the people you’re talking to we can work with you to integrate effective digital marketing within your wider marketing and business development strategy and tactical plan.

And if you’re in need of inspiration, why not take a look at our Education Tweeter of the Week ranking?

Our expertise in digital marketing includes:

  • Goal setting and planning

  • Strategic planning

  • Online course promotion

  • Online registration development

  • Website development

  • Search engine optimisation planning and implementation

  • Pay per click advertising and other online advertising

  • Content planning

  • Digital PR

  • Email marketing

  • Video and audio content

  • Social media planning and implementation

  • Social media training and mentoring

  • Online brand development

  • Digital business development (for online services)

  • Copywriting for digital marketing

  • Organising online events and webinar content

 

How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic]

We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining how you go about researching keywords for SEO purposes. The infographic covers four main areas: How to […]

Education Wrap – November Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education sector alongside up-to-date marketing advice and our favourite free marketing tool of the month. This month we’re talking about misleading adverts, how to use digital marketing and the best of the best in social media. Six universities told […]

Education Tweeter of the Week – Burnley College #TOTW

This week we’re heading up to Lancashire for our Education Tweeter of the Week. Burnley College has been doing fantastically, and has been rated as ‘Outstanding’ across all areas by Ofsted. It’s clear that they know what it’s doing when it comes to education, but what about the tweeting? Let’s take a look…

Education Tweeter of the Week – Harlow College #TOTW

This week we’re heading down to Harlow in Essex for our education tweeter. With an impressive variety of qualifications on offer, a state of the art journalism centre and alumni such as Jeremy Clarkson and Piers Morgan, we’ve got high hopes. But how does Harlow College stack up on social media? Let’s find out…

Fifteen ways to get on top of your college marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. 1.      Would you connect with you – Whether you’re very active on social media, […]

Fifteen ways to get on top of your college marketing this summer holiday #2

So, you’ve had a week of working through our first five summer holiday tips (if you missed them head over to our blog).  How did you get on? We’d love to hear from you with news of progress. In this second blog, we’ve for your next 5 jobs (and look out for the final 5 […]

Education Tweeter of the Week – University of Glasgow #TOTW

This week we’re heading all the way up to Bonnie Scotland for our latest Education Tweeter. Going all the way back to 1451, the University of Glasgow is one of the top research institutes in the UK and beyond. They’ve had quite a few centuries to master the art of education, but how do they […]

Bring on the B Corp! Do Nation

As part of our series on B Corps, we’ve tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we’ll be talking to a B Corp about their journeys and what it means to them – it’s called Bring on the […]

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – Gateshead College #TOTW

We’re off up north for our Education Tweeter of the Week this time, and to an FE college that is dynamic and engaging. Let’s see how Gateshead College do in the social media stakes…