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Governance

If you’re working with Governing bodies we recognise that it isn’t as simple as just cracking on with a spot of marketing.  Understanding the ways in which you need to report, interpret and respond can be tricky… and that’s before we get started on jumping through the Governance hoops and tackling Governor recruitment itself.  That’s where we come in.  As experts in working with Governing bodies we can help you to make the best of this working relationship so that your marketing and business development flourishes.

To support this we have developed two dedicated products.  You can click on the pink titles to download our brochures.

  1. Governor recruitment – In today’s further education sector the need to build a strategically appropriate governing body is key to strategic success.  Our Governor Recruitment and Induction programme covers three stages: agreeing what you’re looking for; communication for recruitment and; selection, induction and mentoring.

  2. Marketing and business development audit – A robust, professional audit of your whole marketing and business development function reviewing everything from tactical activity (benchmarked against competitors) through to how well this is linked to overall strategy, team structure and effectiveness, legal and professional compliance, governance (where applicable) and recommendations to reduce risk in the future.  This is presented to Governors as a traffic light risk register and stands alongside other internal audits they may commission.

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – University of Bath #TOTW

What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]

Education Tweeter of the Week – Birkbeck Uni #TOTW

Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work to fund their education, or who want to learn and work or have other commitments in […]

Education Tweeter of the Week – Warwick Uni #TOTW

This week, we’re profiling a university heavyweight. Warwick University is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student lifestyle. We’ve got high expectations for their social media work, so let’s see if they’ve delivered….  

Education Wrap : April Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about the general election, addressing the UK’s productivity challenge and a pause in the apprenticeship procurement. […]

Education Tweeter of the Week – Calderdale College #TOTW

As the largest provider of further education courses & work-based learning & the sole provider of higher education in Calderdale, West Yorkshire, this college is certainly vibrant, busy and social. But we want to know how social they are on Twitter, let’s take a look…  

Education Tweeter of the Week – Trafford College #TOTW

This week, we’re off up north to award another college our Tweeter of the Week (virtual) trophy. Trafford College is one of the leading providers of education and training in Manchester, offering a range of Further Education courses to meets the needs of young people, adults, and employers alike. The College has invested £50m over […]

Creating a content plan for your school or college: How and why?

For schools and colleges, creating content and running a blog may seem like a big under-taking, but it’s a simple and cost-effective marketing tool – especially since more and more students and parents are making education choices based on web searches and social media alone. Writing some good blog posts and a few tweets are […]

Education Tweeter of the Week – Sussex Downs College #TOTW

Sussex Downs College is East Sussex’s biggest provider of further education, educating almost half of the whole county’s young people. That’s certainly an impressive feat, but are they as hot on social media as they are when it comes to education? Let’s find out.  

Elephant Creative is a certified B Corporation

We’re extremely excited and proud to let you know that Elephant Creative has just become a Certified B Corporation, recognising our company as a responsible business making a difference to the wider environment. What’s a B Corp, we hear you ask? Some of you may already know, or have become a B Corp, but we know many […]