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Business Development

Marketing activity that isn’t grounded in business development is little more than hot air.  Why would you want to spend anything that you didn’t expect to translate into work?  But that doesn’t mean that we think they should be one in the same thing.  No.  The way we explain it to clients is that business development is making the sale and marketing is ensuring you’ve got the tools to ensure you can do so.

But what does this mean we actually do?  Our business development services are utterly logical and transactional.  Whether you’re planning to open an office in the UK or USA, starting from scratch as a niche or virtual firm, launching a new product or service or simply looking to improve the conversion rate of the work you already do, our experts have a proven track record of success.

Our business development services include:

  • Goal setting and planning

  • Strategic planning

  • New product development/launch

  • New office business development

  • Profitability analysis (where we profile your clients and tell you which will be the best ‘type’ to target)

  • New business opportunity analysis and planning

  • Public sector tendering and pitching research, due diligence and preparation

  • Private sector tendering and pitching research, due diligence and preparation

  • Panel application preparation

  • Cultural analysis (to support you in tendering/pitching overseas)

  • Business development support (production of content to support tenders, pitching and BD)

  • New service or sector planning and launch

  • Reviewing activity performance and setting in place measures/KPIs

  • Client care review and implementation of programmes

  • Business development training and mentoring


Bring on the B Corp! Do Nation

As part of our series on B Corps, we’ve tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we’ll be talking to a B Corp about their journeys and what it means to them – it’s called Bring on the […]

Fifteen ways to get on top of your law firm marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Legal Tweeter of the Week – White & Case LLP #TOTW

Established global law firm White & Case have been knocking around since 1901, and in that time they’ve managed to build up a network of 40 offices in 28 countries around the world. If that’s not impressive enough, they’ve been ranked as the #1 law firm in the world for M&A and international arbitration. It’s […]

The latest data on adult media use and attitudes, from Ofcom

Nowadays you don’t have to shake your stick very far to hit a survey talking about social and digital media use.  But one of the cornerstones of this data-obsessed industry is Ofcom’s Adult Media Use and Attitudes Report.  The report highlights the roles that media play in people’s daily lives.  Having run for 12 years, […]

Lawyer’d Profile: Elephant Creative director, Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer’d. Lawyer’d has been publishing articles for a while now online with quite the following, and they’ve got a great Instagram account. In their own words “We exist to bring you a compilation of law culture, lifestyle and perspective on a quarterly […]

Legal Tweeter of the Week – Gateley Plc #TOTW

Our most recent Legal Tweeter of the Week, Gateley PLC, is a national firm that says it makes ‘the simple complex’ and provides clear and proactive legal advice. But are they being clear and proactive on social media? Let’s find out…

Five things law firms can use social media for…

Pretty much across all industries and sectors, social media for marketing purposes seems to be misconstrued. Many still see social networks as ‘shout about stuff’ platforms, simply for sharing snippets of information. Law firms have been adapting radically and rapidly to market themselves on social media, but most use platforms such as Twitter and Linkedin […]

Legal Wrap : April Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. In the legal sector over the past few weeks, we’ve been talking about probate fees, the ongoing case of Uber and the gig economy […]

Legal Tweeter of the Week – Ballard Spahr LLP #TOTW

With more than 500 attorneys in 15 offices, US law firm Ballard Spahr LLP, provide expertise in litigation, business and finance, real estate, intellectual property, and public finance. But what we want to know is, do they have Twitter expertise? Let’s have a look and see…

Legal Tweeter of the Week – Akerman Law #TOTW

US-based Akerman Law LLP is a leading transactions and trial law firm known for its core strengths in middle market M&A, within the financial services and real estate industries, and for a diverse Latin America practice. But what we really want to know is, what are they tweeting about and how socially savvy they are… […]