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Copywriting

We often say that spending money on a new website or brochure and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car.  Rather a wasted opportunity, don’t you think?

The words you use convey your personality, trustworthiness, expertise, approach to doing business and style… in short, all the things that make people decide to instruct you.

The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’.  In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?

Our copywriting services include:

Lawyer’d Profile: Elephant Creative director, Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer’d. Lawyer’d has been publishing articles for a while now online with quite the following, and they’ve got a great Instagram account. In their own words “We exist to bring you a compilation of law culture, lifestyle and perspective on a quarterly […]

Legal Tweeter of the Week – Gateley Plc #TOTW

Our most recent Legal Tweeter of the Week, Gateley PLC, is a national firm that says it makes ‘the simple complex’ and provides clear and proactive legal advice. But are they being clear and proactive on social media? Let’s find out…

Five things law firms can use social media for…

Pretty much across all industries and sectors, social media for marketing purposes seems to be misconstrued. Many still see social networks as ‘shout about stuff’ platforms, simply for sharing snippets of information. Law firms have been adapting radically and rapidly to market themselves on social media, but most use platforms such as Twitter and Linkedin […]

Legal Wrap : April Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. In the legal sector over the past few weeks, we’ve been talking about probate fees, the ongoing case of Uber and the gig economy […]

Legal Tweeter of the Week – Ballard Spahr LLP #TOTW

With more than 500 attorneys in 15 offices, US law firm Ballard Spahr LLP, provide expertise in litigation, business and finance, real estate, intellectual property, and public finance. But what we want to know is, do they have Twitter expertise? Let’s have a look and see…

Legal Tweeter of the Week – Akerman Law #TOTW

US-based Akerman Law LLP is a leading transactions and trial law firm known for its core strengths in middle market M&A, within the financial services and real estate industries, and for a diverse Latin America practice. But what we really want to know is, what are they tweeting about and how socially savvy they are… […]

Content Marketing — getting your whole law firm involved

When creating your content marketing plan, staring at the blank spreadsheet in front of you can sometimes be a little daunting. Where are you going to find all of that content? We’ve often found that two (or ten!) heads are much better than one and the answer is to get your whole law firm involved. […]

Legal Tweeter of the Week – Anderson Kreiger #TOTW

This week we’ve gone over to the US again to take a look at vibrant and growing firm Anderson Kreiger, based in Boston. This firm hasn’t got thousands of Twitter followers, and that’s a shame because they’ve got some great content, so maybe sharing their Tweeter of the Week award will help grow their following. […]

Directory submissions: Not getting the results you want?

For the last in our three-part blog series on US legal directory submissions, having given you the background and all the tips and advice for writing your submissions, we look at failed entries, improving ranking and ways you can go forward in the future…   The legal directory process can be extremely frustrating for some […]

Directory submissions: The tips you need to get your submissions right

For the second in our three-part blog series on US legal directory submissions, we’re giving you some tips on how to write and structure your submissions for best results.   As we mentioned in the last week’s blog post, publishers like Chambers and Partners are based in the UK, and we’ve been working for many years, […]