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Digital Marketing

Are you bored of hearing how social media is going to change the world, yet?  Well, it’s time to nail our colours to the mast… we don’t think it’s right for everyone and the trick is to first work out what you want to achieve and only then decide how you’re going to do it.  Social media is simply one part of the great big digital marketing toolbox and it’s full of opportunities to engage with clients and potential clients, as well as co-workers.  By setting out clear objectives and understanding the target audience we can work with you to integrate effective digital marketing within your wider marketing and business development strategy and tactical plan.

And if you’re in need of inspiration, why not take a look at our Legal Tweeter of the Week ranking?

Our digital marketing services include:

The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with the possible exception of labrador snores, when I’m trying to write) is having to pitch […]

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law. It stands to reason. We’re in a business where people […]

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website traffic comes from social media and nobody you’ve engaged with ever seems to convert to […]

Talking to the people that are talking – getting the most from influencer marketing

Influencer marketing. Wait… what? Are we marketing to influencers? Are we the influencers… where did this come from? Influencer marketing is when you engage with influencers across marketing channels. Working with the people shouting the loudest and brightest, leveraging the relationship you have with them to get them sharing your message. A great example is […]

Legal Wrap – October Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.   Law firms up spend on marketing and BD Research conducted for the Law Firm Marketing Summit has found that law firms are upscaling […]

Legal Tweeter of the Week – asb law #TOTW

This week we’re heading down south to asb law. With offices in Crawley, Sussex and Kent, asb law has been growing fast. But is their social media keeping up? Let’s find out…

Fifteen ways to get on top of your chambers marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. Would you connect with you – We know you know that you’re meant to […]

Fifteen ways to get on top of your law firm marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. If you missed the series so far, head over to our blog to catch […]

Fifteen ways to get on top of your chambers marketing this summer holiday #2

You’ve had a week of working through our first five summer holiday tips.  How did you get on? We’d love to hear from you with news of progress.   What’s next? Here are our next five tips for summer marketing activity…   Areas of law – I’m going to share a hunch I have… I […]