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Marketing & PR

At Elephant Creative, effective marketing and PR is about presenting your firm in a way clients, prospective clients and referrers relate to, so that you meet your strategic objectives.  It’s making sure you are having a conversation with them in a way they understand, in the places they want to engage, and have all the tools you need to support your business development and client care through to actual, meaningful instruction.  It is as simple as that.

But what does this mean we actually do?  It doesn’t matter whether you’re a virtual or online practice, a niche firm specialising in one service area, a centuries old regional practice or a US practice setting up in London… the work we do for you will be bespoke and utterly focused on your commercial objectives.

Our marketing and PR services include:

Marketing

PR

 

The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with the possible exception of labrador snores, when I’m trying to write) is having to pitch […]

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law. It stands to reason. We’re in a business where people […]

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website traffic comes from social media and nobody you’ve engaged with ever seems to convert to […]

Talking to the people that are talking – getting the most from influencer marketing

Influencer marketing. Wait… what? Are we marketing to influencers? Are we the influencers… where did this come from? Influencer marketing is when you engage with influencers across marketing channels. Working with the people shouting the loudest and brightest, leveraging the relationship you have with them to get them sharing your message. A great example is […]

Legal Wrap – October Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.   Law firms up spend on marketing and BD Research conducted for the Law Firm Marketing Summit has found that law firms are upscaling […]

Legal directory submissions advice in 2 minutes flat

If you know Elephant Creative, it should come as no shock to you that we are obsessive about legal directory submissions. We write them, we talk about them, we advise on them, we’re pretty much thinking about them all year round – and if that’s not enough to drive anyone potty, we write them not […]

Fifteen ways to get on top of your chambers marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. Would you connect with you – We know you know that you’re meant to […]

Fifteen ways to get on top of your law firm marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. If you missed the series so far, head over to our blog to catch […]

Fifteen ways to get on top of your chambers marketing this summer holiday #2

You’ve had a week of working through our first five summer holiday tips.  How did you get on? We’d love to hear from you with news of progress.   What’s next? Here are our next five tips for summer marketing activity…   Areas of law – I’m going to share a hunch I have… I […]