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SEO & PPC

It might seem like rather a techy subject but you’d be amazed how many firms spend thousands on a sparkly new website and forget to set things up so people can find it… but it goes deeper than that.  It’s not just about random searches in Google.  Good SEO is strategic – linked to your overall marketing and business development plan and influencing all of the content that you produce.

Should you call your new service area Clinical Negligence or Medical Negligence?  Google can tell you what people actually search for.  Should you be promoting your education sector work online?  We can help to explain who is using the internet for what and the best ways to get to talk to those illusive Bursars.

Our SEO and PPC services include:

  • Goal setting and planning

  • Strategic planning

  • Online product development/launch support

  • Website development

  • Search engine optimisation planning and implementation

  • Pay per click advertising and other online advertising

  • Content planning

  • Reporting structures for marketing and business development activity

The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with the possible exception of labrador snores, when I’m trying to write) is having to pitch […]

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law. It stands to reason. We’re in a business where people […]

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website traffic comes from social media and nobody you’ve engaged with ever seems to convert to […]

Fifteen ways to get on top of your chambers marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. Would you connect with you – We know you know that you’re meant to […]

Fifteen ways to get on top of your chambers marketing this summer holiday #2

You’ve had a week of working through our first five summer holiday tips.  How did you get on? We’d love to hear from you with news of progress.   What’s next? Here are our next five tips for summer marketing activity…   Areas of law – I’m going to share a hunch I have… I […]

Fifteen ways to get on top of your chambers marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Legal Tweeter of the Week – White & Case LLP #TOTW

Established global law firm White & Case have been knocking around since 1901, and in that time they’ve managed to build up a network of 40 offices in 28 countries around the world. If that’s not impressive enough, they’ve been ranked as the #1 law firm in the world for M&A and international arbitration. It’s […]

The latest data on adult media use and attitudes, from Ofcom

Nowadays you don’t have to shake your stick very far to hit a survey talking about social and digital media use.  But one of the cornerstones of this data-obsessed industry is Ofcom’s Adult Media Use and Attitudes Report.  The report highlights the roles that media play in people’s daily lives.  Having run for 12 years, […]

Lawyer’d Profile: Elephant Creative director, Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer’d. Lawyer’d has been publishing articles for a while now online with quite the following, and they’ve got a great Instagram account. In their own words “We exist to bring you a compilation of law culture, lifestyle and perspective on a quarterly […]