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SEO & PPC

It might seem like rather a techy subject but you’d be amazed how many firms spend thousands on a sparkly new website and forget to set things up so people can find it… but it goes deeper than that.  It’s not just about random searches in Google.  Good SEO is strategic – linked to your overall marketing and business development plan and influencing all of the content that you produce.

Should you call your new service area Clinical Negligence or Medical Negligence?  Google can tell you what people actually search for.  Should you be promoting your education sector work online?  We can help to explain who is using the internet for what and the best ways to get to talk to those illusive Bursars.

Our SEO and PPC services include:

  • Goal setting and planning

  • Strategic planning

  • Online product development/launch support

  • Website development

  • Search engine optimisation planning and implementation

  • Pay per click advertising and other online advertising

  • Content planning

  • Reporting structures for marketing and business development activity

Lawyer’d Profile: Elephant Creative director, Helen Hammond

We want to let you know about a new, up-and-coming legal magazine called Lawyer’d. Lawyer’d has been publishing articles for a while now online with quite the following, and they’ve got a great Instagram account. In their own words “We exist to bring you a compilation of law culture, lifestyle and perspective on a quarterly […]

Legal Tweeter of the Week – RPC Law #TOTW

RPC is a global, award-winning law firm with offices in London, Bristol, Hong Kong and Singapore. What could be more global than social media? We took a look at RPC’s Twitter account to find out what they’ve been tweeting about…

Legal Tweeter of the Week – Gateley Plc #TOTW

Our most recent Legal Tweeter of the Week, Gateley PLC, is a national firm that says it makes ‘the simple complex’ and provides clear and proactive legal advice. But are they being clear and proactive on social media? Let’s find out…

Five things law firms can use social media for…

Pretty much across all industries and sectors, social media for marketing purposes seems to be misconstrued. Many still see social networks as ‘shout about stuff’ platforms, simply for sharing snippets of information. Law firms have been adapting radically and rapidly to market themselves on social media, but most use platforms such as Twitter and Linkedin […]

Legal Wrap : April Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. In the legal sector over the past few weeks, we’ve been talking about probate fees, the ongoing case of Uber and the gig economy […]

Legal Tweeter of the Week – Ballard Spahr LLP #TOTW

With more than 500 attorneys in 15 offices, US law firm Ballard Spahr LLP, provide expertise in litigation, business and finance, real estate, intellectual property, and public finance. But what we want to know is, do they have Twitter expertise? Let’s have a look and see…

Legal Tweeter of the Week – Akerman Law #TOTW

US-based Akerman Law LLP is a leading transactions and trial law firm known for its core strengths in middle market M&A, within the financial services and real estate industries, and for a diverse Latin America practice. But what we really want to know is, what are they tweeting about and how socially savvy they are… […]

Legal Tweeter of the Week – Anderson Kreiger #TOTW

This week we’ve gone over to the US again to take a look at vibrant and growing firm Anderson Kreiger, based in Boston. This firm hasn’t got thousands of Twitter followers, and that’s a shame because they’ve got some great content, so maybe sharing their Tweeter of the Week award will help grow their following. […]

Directory submissions: Not getting the results you want?

For the last in our three-part blog series on US legal directory submissions, having given you the background and all the tips and advice for writing your submissions, we look at failed entries, improving ranking and ways you can go forward in the future…   The legal directory process can be extremely frustrating for some […]

Directory submissions: The tips you need to get your submissions right

For the second in our three-part blog series on US legal directory submissions, we’re giving you some tips on how to write and structure your submissions for best results.   As we mentioned in the last week’s blog post, publishers like Chambers and Partners are based in the UK, and we’ve been working for many years, […]