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Associate Abby Wright-Parkes is a membership and marketing consultant, her blog follows up her experiences at a recent seminar where the issue of ‘Generational Differences’ proved to be a hot topic.

It is generally accepted that each generation of society has a set of broad characteristics, influenced by the world as it was when they were born and how they experience life as they age. These generational traits can prove a challenge for membership organisations, as each generation wants different things.

Click here for the full article written by Abby which explores the generational differences and what membership bodies need to do to adapt for the change.

You can read more of Abby’s blog posts here.