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Let us help you keep up to speed on the hot marketing topics and developments within the education sector.

We’ve launched our Education News Wrap – a monthly news round up that picks out the top stories from the past few weeks. We’ve set it out so you can scan through and read the bits that interest you, safe in the knowledge that you’re reading about innovation, development and best practice for your institution.


Just some of the things we’ve been reading and tweeting…


The eduWeb Conference 2013
Last week, 29th-31st July, was the annual eduWeb Conference. Taking place in Boston, a home from home for Elephant Creative, it is an event for the further and higher education community, attracting those who are involved in all areas of building online presence.

The schedule was packed with great seminars and workshops. We particularly enjoyed reading about University of Cincinnati President Santa Ono’s keynote speech ‘Becoming President in the Age of 140 Characters or Less’ and a range of the social media and marketing events.


Developing the digital skills for today’s employers
Digital marketing has become an increasingly important skill that is required by the majority of employers. Many students leaving FE have very little knowledge of using social networking beyond personal accounts and, while they may be able to demonstrate a familiarity with technology, they are not able to apply it to a business approach.

Carolyn Lewis explains to FE News that students in further education need to be taught digital skills in employability programmes and with a business approch in mind.

WordPress in Higher Education
Great higher and further education blogs and websites are often something we stumble across at Elephant Creative and aren’t necessarily that easy to find. Thankfully this month Curtiss Grymala of the University of Mary Washington has developed the WordPress in Higher Education site, or WPHighEd for short.

This useful resource aims to build a community of people that are using WordPress at higher education institutions, showcasing great websites and blogs from universities across the world. It’s in its early stages at the moment but we don’t think it’ll be long before it’s a must-use tool for finding great education marketing.

Using Facebook as a tool for teaching and learning
A teaching resource published this week by The Guardian gives educators a guide to using Facebook as a tool for teaching and learning. Although aimed at Secondary teachers it contains a wealth of information that is relevant in any education establishment.

The guide highlights how Facebook can be used in formal learning, non-formal and out of school hours learning, as well as for wider applications. It shows that embracing a social media platform in the classroom can engage and benefit pupils, parents and other members of staff.

The CASE Summit
San Francisco was brimming with senior higher education advancement professionals earlier last month as they attended the 2013 CASE Summit. The Summit for Leaders in Advancement aims to address the challenges and opportunities of higher education and look at leadership, management and communication.

Higher Education marketing blogger Andrew Careaga has written a great summary of the five key takeaways from the event.

The importance of educating student athletes about social media
Explaining social media to college and university students might seem like an unnecessary task but this blog from Meg Bernier, of The Journal of Higher Education Web Professionals, explains why educating student athletes about their online presence is crucial.

Being an online ambassador for a team and university comes hand in hand with student athlete status so it’s vital that they know how to follow best practices. These students are representing their institution and have an opportunity to give fans an insight into the team’s routine. The blog shows a fantastic example of it working with one hockey coach in the US putting Twitter handles on jerseys instead of player names.

Social media is more than simply a marketing tool for academic research
It’s not just students that are tweeting, pinning and sharing, academics and professionals are at it too. Social network platforms are allowing researchers to become lifelong students as they share every stage of their projects. It enables them to get quicker feedback on their work, address problems and promote the final work. Whole faculties are able to find the pulse on movement in the industry and up and coming trends for particular topics.

This article from The Guardian looks at a number of academics and professionals that have successfully used social media platforms to enhance the marketing and even the research of their latest work.