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Women freelance marketing consultants are being encouraged to enter a brand new award to recognise their talents.

To celebrate its 5th anniversary, marketing agency Elephant Creative is on the hunt to find female independent marketing consultants to be entered in the Women in Marketing Awards 2013.

Owner of Elephant Creative Helen Hammond suggested the new category be created after winning a Highly Commended in the ‘company’ category last year in the same awards, supported by the Chartered Institute of Marketing (CIM).

Her award recognised a business that supported and encouraged women in senior roles in the marketing sector and Helen was praised for her virtual business model in which all associates are freelancers and experts in their fields. This model has allowed women with children and family commitments to return to their careers at a level they expect with flexible working conditions.

“Working with so many talented, independent marketing consultants has made me think about how many others there must be, that we never get to hear about,” said Helen. 

“I approached the Women in Marketing Awards committee to suggest the new category because it seems a shame that freelancers don’t get the recognition they deserve. Usually, industry awards focus on agencies or in-house teams but there are hundreds of independent consultants out there – perhaps working from home or from a small office – that are doing just as good a job, working just as hard and offering a more bespoke service to their clients.”

Helen added: “I’m extremely pleased The Women in Marketing Awards has decided to create a whole new award to celebrate women freelancers. It demonstrates that CIM is committed to supporting the small independents as well as the big businesses and recognises the contribution that freelancers make to our business economy.”

The new category has been sponsored by international web giant Google. Nominees for the ‘independent consultant’ award must live or work in London or the Home Counties, including Essex, Hertfordshire, Bedfordshire, Buckinghamshire, Oxfordshire, Berkshire, Hampshire, Surrey, West and East Sussex and Kent.

The individual must be self-employed. They will need to demonstrate ambition and innovation, as well as be able to show a notable growth and development of their business practice and client list. Submissions should explain the individual’s career path to date, motivation for working as an independent consultant, approach to the discipline, and the value they have brought to clients.

To apply visit – Closing date September 16th.


Notes to editors:

  • Created by London volunteer, Ade Onilude, the Women in Marketing Awards celebrate excellence in marketing by women in the London region and across the country. Last year’s ceremony at the stunning Altitude 360 London saw high achievers from top brands including Burberry, BT, Boots and Cherry London scoop the much sought after accolades
  • Helen launched Elephant Creative in June 2008 as an independent consultant herself, having worked in a range of marketing roles for law firms, SMEs and charities. The business grew quickly and the company now has over 30 freelance associates specialising in a range fields from PR, copywriting and social media, to website design, e-commerce and professional services marketing.
  • Helen was a Woman of the Year finalist in the Gloucestershire Women in Business Awards and penned an article for national business magazine Director on the importance of flexible working conditions and trusting your staff to work from home.
  • Elephant Creative is a collection of marketing and PR consultants, which work with SMEs, the professional services, educational bodies, public sector and charities.
  • Services and expertise Elephant Creative offers includes: marketing strategy, social media, marketing & social media training, public relations, marketing planning, marketing projects, CRM, client care strategy, event planning, law firm marketing, business development, start-up strategy, copywriting
  • Helen is a former rowing coach. She both rowed and later coached at Oxford Brookes University. Her husband Anthony Hammond is a concert organist and director of music at Cirencester Parish Church.
  • To interview Helen contact Claire Marshall on 07771652363 or email