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With an estimated 200 million people using Twitter and 100 million members of LinkedIn, companies that are not utilising social media for recruitment could be missing out on attracting thousands of potentially perfect new recruits. This topic was disucssed at a business lunch club yesterday hosted by Morgan Cole.

Managing director of Elephant Creative Helen Hammond was invited to give a talk on how to use social media for recruitment purposes, whilst Morgan Cole associate Rajiv Joshi, presented a talk providing practical tips on the benefits and pitfalls of social media, the implications of recent Employment Tribunal decisions and social media policies.

You see… 62% of adults use social media every day, and yet many firms still don’t harness this to recruit staff. Many companies have cottoned on to the idea of using Twitter and Facebook, for example, as a marketing and communications tool, but that’s just one of its many uses.

One of the biggest benefits in using social media for recruitment is of course the cost. Recruitment campaigns, recruitment consultants, advertising, and the like, all costs thousands of pounds. In comparison, using your own social media sites is virtually free. Of equal benefit is being able to target and attract some potentially top quality new employees, people you may never have reached with traditional advertising. If you consider you firm a social, modern, forward-thinking company, then ask yourself, why wouldn’t you recruit in a modern and social way?

Good news is that over 50% of jobs are currently posted on at least one social media site (findings from The Bullhorn Report 2013: Social recruiting activity in the UK) but around 40% of jobs are not posted on any social media sites at all.

In her talk, available to view here in Slideshare, Helen looks at how to go about recruiting staff members through social media, the benefits of the various different types of social platforms, and offers up some great case studies of companies that are getting it seriously right.

You can also view Rajiv Joshi’s presentation of social media in the workplace here, looking at the potential pitfalls of staff using social media and how to ensure they use it responsibly and in line with company guidelines.

Tweet us your thoughts and experiences of social recruitment at @ElephantCreate