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This Christmas, swap your Advent calendar chocolate for a festive countdown that can make a difference to one of our Elephant-astic namesakes.

Established in 1977 in honour of the late David Sheldrick MBE, The David Sheldrick Wildlife Trust has helped save over 150 orphaned elephant calves and rehouse them amongst wild herds in Tsavo East National Park. Offering hope for threatened elephant and rhino populations across Kenya, the Trust’s Orphans’ Project invites sponsors from across the world to join the campaign and save these animals from poaching, deforestation and drought.

Elephant Creative has sponsored orphans involved in the project since we formed and are currently supporting Sities, a 3 year old victim of poaching who arrived in the Tsavo Conservation Area in desperate need of help and company. With the help of the Trust’s elephant keepers and sponsors like ourselves, Sities has settled in to her new life in the Elephant Nursery and loves nothing more than a cooling dustbath in the area’s fresh red earth.

The Trust needs all the help and support it can get to afford the expenses of hand-rearing baby elephants, but after deciding to sponsor an elephant how can you choose which one? To help make up your mind, this Christmas the Trust has introduced a new initiative, 24 Little Reasons To Help This Christmas, which each day in Advent will reveal a new orphan elephant in need of help.

From calves wounded by cable snares to those whose families have been killed by poachers, the 24 stories not only offer suggestions of which baby to sponsor but emphasise the impact that human conflict and greed can have on the native animals of an area. The David Sheldrick Wildlife Trust has improved the lives of orphaned infants across Kenya, but while the ivory trade continues to hunt elephants more sponsors are needed to protect and support its victims.

So keep an eye on the 24 Little Reasons and let’s make this the Christmas we not only discuss the elephant in the room, but help rehouse it in the safety of Tsavo National Park.