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There was an interesting piece written by Richard Houghton in PR Week this week that caught our eye here at Elephant Creative…and when we say here, that could be here, there or anywhere, because we, like a few other very successful firms, are virtual.

The article, called ‘The virtual agency model leads to concrete benefits’ explores the rise and success of the virtual business model in PR as well as its benefit in retaining talented and highly skilled female PR consultants in their late 20s and early 30s.

“Early adopters across marketing services are thriving with the home-working virtual agency model. Robust and sustainable profits are being delivered by senior practitioners and clients are loving the results,” it says.

We couldn’t agree more – the benefits of running a virtual marketing agency far outweigh any perceived negatives.

Managing director of Elephant Creative Helen Hammond has written on the subject several times before, and in fact has been awarded for her virtual business model, which has promoted flexible working for mothers, encouraged graduates to start their own business practices and supported highly skilled consultants working from home.

Last year Elephant Creative was presented with a highly commended in the Women in Marketing Awards in the company category, which recognised businesses that encouraged and supported women in senior roles in the industry.

Following on from this Helen was asked to pen an article for national publication Director Magazine on the topic of virtual business models. Read about it here.

You can also read our account of the virtual business model here. Like Houghton says, there is no need to hide the fact that you are working virtually, clients are more than happy as long as you deliver results – glass high-rise or no glass high-rise.

As you can see we are quite the exponents of the virtual agency and its benefits. We’d love to hear your views and feedback.

Comment here, or tweet us @ElephantCreate