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If, like us, you weren’t able to attend the PM Forum Annual Conference (Innovative Ideas to Grow your Firm) never fear… doyenne of the professional services marketing world, Kim Tasso, has produced a fantastic review on the PMF website. You can read the article in full here.

Highlights include:

“Chair Graham Munday, of engineering company Parsons Brinckerhoff, provided a lively introduction to the day’s agenda which he indicated was heavily influenced by the regional committees. He outlined the day’s themes of advocacy, analytics, collaboration, innovation, relationships, technology and thought leadership.”

“Allan Evans of BDO talked about collaboration and role models, mentioning the differences between the needs of Generation X and Millennials (who see a commitment to community as important for role models).”

“Dan Fallon and Mike Fieldhouse were a little overshadowed by their superhero companions on the stage (throughout the day delegates clamoured to be photographed with Batman, Superman, Dr Who and Hermione – see #timeforheroes).”

“The marvellous Elliot Moss of Mishcon de Reya and Jazz FM radio did an excellent job of finding out what goes on inside the heads of two leading CMOs.”

“After a quick tour of some megatrends (globalisation, digitisation, attracting and retaining talent and responsible capitalism) there was a discussion of open mode (requiring space and time to play with ideas as well as curiosity and positivity) for creative thinking and closed mode for implementation.”

“Richard Chaplin gently cross-examined managing partners from Reed Smith (Roger Parker) and Lewis Silkin (Ian Jeffery) solicitors to find out what CEOs want from marketing.”

“Erin Hepher of Aura, who has worked with firms including Norton Rose and Olswang, shared her research from 12 leading chairmen/CEOs of major organisations on what professional advisers should do to encourage them to attend high level content and social events.”

And for the really ‘sound-bitey’ amongst you… Here’s the conference in 125 tweets