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Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.

 

Law firms up spend on marketing and BD

Research conducted for the Law Firm Marketing Summit has found that law firms are upscaling technology to improve their BD and marketing. 83% of five firms were either investing in new technology or planning to do so, and two in three respondents reported that their firms had increased marketing and BD budgets. So what does this mean for your firm? Lawyers are becoming increasingly aware of the importance of good marketing, as well as the wide range of tools available for successful business development. Things are moving fast, so you’ll need to make sure you keep up. For information on how we can help, click here.

Facebook considers ‘splitting’ news feed

Facebook has announced that it is experimenting with ‘splitting’ its news feed into two sections, one for friends and one for pages, in six countries. There are fears that this could lead to users ignoring businesses, thus diminishing their potential reach. A user will be able to log on, check their friends’ updates, and ignore business pages. This means that a business page’s content won’t naturally show up in the primary feed, and will miss people. In the split feed set-up, businesses would need to purchase ads in order to appear in the primary feed. Whilst businesses don’t need to worry about a split feed just yet, they should be concerned that users are asking Facebook to make it easier to see their friends’ posts. Brands may need to rethink their Facebook strategy to keep customers engaged and ensure they are not bombarding with content. For guidance on your social media, click here.

Microsoft reveals LinkedIn tools for Outlook

After Microsoft announced that it would be purchasing LinkedIn, the company has revealed that a number of its features have been integrated into Outlook. The new Outlook integration will let users click on the name of one of their contacts to bring up a detailed contact card containing a link to their profile on LinkedIn. Users will also be able to connect with other users on LinkedIn from within their inbox. Microsoft expects LinkedIn integration on Outlook.com to be available for all customers by the end of the month. To get the best out of LinkedIn for your law firm, click here.

Legal Directory Submissions Advice in 2 minutes flat

It’s that time of year again. The Legal 500 and Chambers & Partners are out, which means the process is about to start all over again (hooray!) It should come as no surprise that we’re a bit obsessive about legal directory submissions. We write them, we talk about them, we advise on them, we’re pretty much thinking about them all year round – and if that’s not enough to drive anyone potty, we write them not just for UK firms, but US law firms and indeed firms around the world. We know that having to read through advice guides can be a bit tedious, so we’ve created a quick to read infographic with all the key advice you need.

Free tool: MailChimp

Email marketing is an important tool in today’s marketing efforts. Law firms can widen their reach by targeting a vaster, more global audience with email marketing. The potential of internet marketing, when done right, is enormous and can be the making or breaking point for firms that are looking to grow in an economy that is highly competitive. Being successful with email marketing can be a tricky and, if not done correctly, can do more harm than good. MailChimp offers a‘Free Forever’ option for business starting out with their email marketing, and has a simple interface that will get you up and running in no time.

Want to know more about getting the best out of your legal marketing? You can contact Helen for expert advice on helen@elephantcreative.co.uk