Your target audiences are communicating on social and digital media. There’s no escaping it. And with every day that goes by they expect more in terms of the stories you share.
Video has become an expected form of communication. It’s a chance to engage people at an emotional level as well as share vast amounts of information. To demonstrate your personality and provide a virtual ‘visit’ to the heart of your college.
Of course it’s easy to make videos – all you need is an iPhone – but what about good videos? Videos that speak the right language and achieve strategic goals. That engage the people you want to target. That reflect your brand clearly and professionally. Wondering where to start?
Let us help.
Elephant Creative does everything for you
Our interactive training helps you to get the most out of video. During this three-hour session we’ll explain the techniques needed to tell a story, maintain attention, engage the audience and create strategically relevant video content.
Designed for in-house marketing or digital teams, at the end of this you will have a clear understanding of the following areas:
- Setting goals and agreeing key messages from each video and the complete project
- Agreeing on a concept
- Tone of voice (voiceover, soundtrack)
- Scripting your video
- Creating a storyboard
- Marketing your video
- Measuring the effectiveness of your video
Each session is tailored specifically to your college in terms of strategic plan, internal resources and target audiences. In addition to delivery of this training you will get access to the course presentations, a write guide to the topics covered and can arrange one-to-one mentoring with one of our specialists.
To deliver this training Elephant Creative has partnered with Associates Glued – experts in brand and marketing for FE & HE. Glued has produced videos and show reels for, amongst others, NEW College (North East Worcestershire College), Sheffield Hallam University, Oxford Brookes University, De Montfort University, Aston University and Northampton College.
To find out more about this, download our video brochure here.