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Getting the most out of non-executive directors

Time after time over recent years businesses, even in some cases big businesses, have found themselves dealing with problems that could have been avoided if only they had made better use of expertise available at their own boardroom tables. In…

Non-Executive Directors: every firm should have one

Until comparatively recently the very idea of a large law firm going bankrupt might have seemed almost preposterous.  But things have changed. Standards of corporate governance have increased and continue to do so as a necessary consequence of the October…

Developing and managing your personal brand

Most people understand that building brand awareness is a bit of a no-brainer for a business. Successful brands communicate simply and directly what a business offers, how it offers it, and why people can feel comfortable in trusting it. Ok,…

How to get the all-important positive review

What makes a client decide that yours is the firm for them? Research shows that nowadays personal recommendation is by far and away the biggest influencer. BD and marketing departments still have their place, but positive comments from existing clients…

The growing importance of offline networking

Science has proven that children who spend five days without a smartphone or digital screen can read human emotions better than those who stay online. This tells us the importance of face-to-face contact, but we live in a digital age…

Embracing the SRA’s new rules on transparency

As of December 2018 the rules – for all firms, regardless of size – are changing over what charging and service information law firms regulated by the Solicitors Regulation Authority (SRA) must display on their websites. The new rules have…

The law firm of the future

Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on…

How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic]

We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining…

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right…

Lawyers: you are ‘consultative and insight sales experts’

Wait… what? Is that even English?  Let’s bring it back to language we can all follow, shall we? Selling, it would appear, isn’t a pastime lawyers are terribly fond of.  Well, we knew that. The stats speak for themselves.  It…