Business Development
Marketing activity that isn’t grounded in business development is little more than hot air. Why would you want to spend anything that you didn’t expect to translate into new students, better relationships or sales? If you’re an education provider, this could include international expansion, working with local businesses to provide training, launching a new course or apprenticeship scheme or even hiring out your venue. If you’re a supplier it’s a little simpler… we’re talking about sales opportunities and generation.
Our business development services are utterly logical and transactional. Whatever your approach and ideas our education sector experts have a proven track record of success in this field.
Our business development services include:
Goal setting and planning
Strategic planning
Profitability analysis (where we profile your existing audiences and tell you which will be the best ‘type’ to target)
New business opportunity analysis and planning
Public sector tendering and pitching research, due diligence and preparation
Private sector tendering and pitching research, due diligence and preparation
Panel application preparation
Cultural analysis (to support you in tendering/pitching overseas)
Business development support (production of content to support tenders, pitching and BD)
Reviewing activity performance and setting in place measures/KPIs
Customer account review and implementation of programmes
Business development training and mentoring
Telesales and new business generation services, training and mentoring
Marketing and PR supporting all business development
Nov 15 '17
Welcome back to our monthly Education Wrap. Here you can find the latest news in the education sector alongside up-to-date marketing advice and our favourite free marketing tool of the month. This month we’re talking about misleading adverts, how to use digital marketing and the best of the best in social media. Six universities told […]
Aug 24 '17
This week we’re heading down to Harlow in Essex for our education tweeter. With an impressive variety of qualifications on offer, a state of the art journalism centre and alumni such as Jeremy Clarkson and Piers Morgan, we’ve got high hopes. But how does Harlow College stack up on social media? Let’s find out…
Aug 3 '17
And so we come to the last of our tips for summer marketing jobs. We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. 1. Would you connect with you – Whether you’re very active on social media, […]
Jul 27 '17
So, you’ve had a week of working through our first five summer holiday tips (if you missed them head over to our blog). How did you get on? We’d love to hear from you with news of progress. In this second blog, we’ve for your next 5 jobs (and look out for the final 5 […]
Jul 25 '17
This week we’re heading all the way up to Bonnie Scotland for our latest Education Tweeter. Going all the way back to 1451, the University of Glasgow is one of the top research institutes in the UK and beyond. They’ve had quite a few centuries to master the art of education, but how do they […]
Jul 20 '17
Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right? No! We think it’s time you took a new look at how you spend the summer months. Why does the cleaning have to happen in the Spring and the resolutions in January? Why can’t we take advantage of […]
Jun 20 '17
What the Romans ever do for us? The ancient Roman city is still a bustling place, especially for the students of the University of Bath. The Romans didn’t do much in the way of social media, however, so how does this top 10 UK university fare when it comes to Twitter? Three years ago, we […]
May 23 '17
Part of the prestigious University London and a world leading research institute, Birkbeck University is unique. All classes are held in the evenings between 6pm – 9pm. As Birkbeck says, it is transformative for many students who need to work to fund their education, or who want to learn and work or have other commitments in […]
May 3 '17
This week, we’re profiling a university heavyweight. Warwick University is ranked in the top 10 universities in the UK, it’s also in the list of ‘top 20 most international universities’ and has a prestigious reputation for academic results and student lifestyle. We’ve got high expectations for their social media work, so let’s see if they’ve delivered….
Apr 25 '17
Welcome back to our monthly Education Wrap. Here you can find the latest news in the education industry alongside up-to-date marketing advice and our favourite free marketing tool of the month. Over the past few weeks we’ve been talking about the general election, addressing the UK’s productivity challenge and a pause in the apprenticeship procurement. […]
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