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Marketing & PR

At Elephant Creative, we’re never happier than when we’re working with an educational provider or supplier to improve the impact they can have on the sector and students or pupils.  We think real success comes from viewing marketing as simply making sure you are having a conversation with parents and students, or teachers and purchasers, in a way they understand, in the places they want to engage.  It’s about having a logical plan of action that contributes, across the marketing and PR disciplines, to achieving the things you want to achieve.  It is as simple as that.

Importantly for you, we know the difference between Further Education and Higher Education, early-years and primary school education, academies and free-schools and, most importantly, we know how to translate this into practical marketing and PR.  Whether you want more applications, a better retention rate or crisis PR following an unfavourable Ofsted review… or whether you’re launching a new product for early years or seeking help with messaging or thought leadership… the work we do for you will be bespoke, relevant to the sector and utterly focused on your commercial objectives.

Our marketing and PR services include:



  • Goal setting and planning

  • Messaging development

  • PR and messaging strategy (and integrating this within your wider marketing strategy)

  • Thought leadership campaigns

  • Crisis PR and scenario planning

  • PR policy development and training

  • Regional and sector-based PR

  • Digital PR (working with bloggers and social media)

  • Media training

  • Event organisation and promotion

  • Social media activity

  • Awards entries


How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic]

We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining how you go about researching keywords for SEO purposes. The infographic covers four main areas: How to […]

Education Wrap – November Edition

Welcome back to our monthly Education Wrap. Here you can find the latest news in the education sector alongside up-to-date marketing advice and our favourite free marketing tool of the month. This month we’re talking about misleading adverts, how to use digital marketing and the best of the best in social media. Six universities told […]

Education Tweeter of the Week – Harlow College #TOTW

This week we’re heading down to Harlow in Essex for our education tweeter. With an impressive variety of qualifications on offer, a state of the art journalism centre and alumni such as Jeremy Clarkson and Piers Morgan, we’ve got high hopes. But how does Harlow College stack up on social media? Let’s find out…

Primary schools need great websites too…

In terms of education marketing, primary schools often struggle to make an impact, almost entirely due to budget and resource constraints. As smaller entities, they don’t have the budgets for in-house or external marketing work. Now this isn’t necessarily a problem in terms of pupil retention and attracting pupils, as many primary schools are over-subscribed. […]

Fifteen ways to get on top of your college marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. 1.      Would you connect with you – Whether you’re very active on social media, […]

Fifteen ways to get on top of your college marketing this summer holiday #2

So, you’ve had a week of working through our first five summer holiday tips (if you missed them head over to our blog).  How did you get on? We’d love to hear from you with news of progress. In this second blog, we’ve for your next 5 jobs (and look out for the final 5 […]

Bring on the B Corp! Do Nation

As part of our series on B Corps, we’ve tracked down some fellow accredited businesses to gather inspiration and ideas for marketing campaigns that we can all share and benefit from. Every month we’ll be talking to a B Corp about their journeys and what it means to them – it’s called Bring on the […]

Fifteen ways to get on top of your college marketing this summer holiday #1

Everyone knows… marketing costs a lot of money and grinds to a halt over the summer, right?  No! We think it’s time you took a new look at how you spend the summer months.  Why does the cleaning have to happen in the Spring and the resolutions in January?  Why can’t we take advantage of […]

Education Tweeter of the Week – Gateshead College #TOTW

We’re off up north for our Education Tweeter of the Week this time, and to an FE college that is dynamic and engaging. Let’s see how Gateshead College do in the social media stakes…

Social media for university research faculties

There are pretty much no sectors or industries for which social media has not become a crucial tool, either for internal and external communications, branding, or for the marketing and selling of products and services. Some may say that one group late to jump on the social media wagon has been university research teams (if, […]