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Everyone Else

Within the Elephant Creative Herd we have real experts in all the marketing disciplines you’ll need to make your organisation stand out… that means everything from strategic advice through to tactical marketing, PR, branding and design, SEO, website development and social media expertise.

The law firm of the future

Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on the future of legal practice in this country. Dealing with the consequences of such paradigm shifts […]

How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic]

We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining how you go about researching keywords for SEO purposes. The infographic covers four main areas: How to […]

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right away! Would you connect and interact with you? – The first thing to do is take […]

Lawyers: you are ‘consultative and insight sales experts’

Wait… what? Is that even English?  Let’s bring it back to language we can all follow, shall we? Selling, it would appear, isn’t a pastime lawyers are terribly fond of.  Well, we knew that. The stats speak for themselves.  It was reported that an average of only 5% of lawyers in each law firm bring […]

The ROI of Legal Directory Submissions

Legal directory submissions are very much viewed as a “love it or hate it” part of marketing.  It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says they’d like to just miss a year and see what happens… nobody is quite brave […]

The Practicalities of Thought Leadership – Part 3: Jumping into the conversation

We’ve talked about thought leadership as a concept, and we’ve talked about how to pitch your stories in.  But we know there will be times, when you’re reading the paper or watching the news, that you hear a story and think “I have something to say about that”… or “that’s EXACTLY what we’ve been talking […]

The Practicalities of Thought Leadership – Part 2: Pitching your content

Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with the possible exception of labrador snores, when I’m trying to write) is having to pitch […]

The Practicalities of Thought Leadership – Part 1: what is it?

You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law. It stands to reason. We’re in a business where people […]

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website traffic comes from social media and nobody you’ve engaged with ever seems to convert to […]