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Long, long ago… in a land of business development (because the professional services don’t ‘sell’ anything, do they…) Elephant Creative started out as legal marketing expert, Helen Hammond. Her plain English, common sense approach is what the agency is founded on. Since 2008 the team has grown, drawing together specialists in everything from profitability and client analysis, business development strategy and research, SEO, CRM, client care, branding, communications, social media, PR and digital marketing, through to niche areas like international expansion, US and UK communications culture and alternative business structure (and fee arrangement) marketing. With associates in both the UK and US (as well as straddling both), we can help you and your firm to get the most out of your website and digital marketing, develop social media as a referral and business development tool, as well as support you through branding, communications and reputation management.

Getting the most out of non-executive directors

Time after time over recent years businesses, even in some cases big businesses, have found themselves dealing with problems that could have been avoided if only they had made better use of expertise available at their own boardroom tables. In a world in which it is common for the shareholders of businesses to be focused […]

Non-Executive Directors: every firm should have one

Until comparatively recently the very idea of a large law firm going bankrupt might have seemed almost preposterous.  But things have changed. Standards of corporate governance have increased and continue to do so as a necessary consequence of the October 2011 regulatory changes that allowed non-lawyer organisations such as accountancy firms to perform some legal […]

Developing and managing your personal brand

Most people understand that building brand awareness is a bit of a no-brainer for a business. Successful brands communicate simply and directly what a business offers, how it offers it, and why people can feel comfortable in trusting it. Ok, so we’re in agreement. The importance of building brand awareness for an individual, however, is […]

How to get the all-important positive review

What makes a client decide that yours is the firm for them? Research shows that nowadays personal recommendation is by far and away the biggest influencer. BD and marketing departments still have their place, but positive comments from existing clients are, increasingly, what it is all about. People are losing faith in claims made in […]

Embracing the SRA’s new rules on transparency

As of December 2018 the rules – for all firms, regardless of size – are changing over what charging and service information law firms regulated by the Solicitors Regulation Authority (SRA) must display on their websites. The new rules have been approved by the Legal Services Board based on a proposal by the SRA following […]

The law firm of the future

Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on the future of legal practice in this country. Dealing with the consequences of such paradigm shifts […]

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right away! Would you connect and interact with you? – The first thing to do is take […]

Have you met our #BCrush?

February is B Corp Month! Love is in the air, and this Valentine’s Day we’re going to be telling you all about our #BCrush. We’d like to introduce you to a B Corp that’s very special to us here at Elephant Creative, because without them we wouldn’t be on our own B Corp journey. It […]

Legal Wrap – October Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.   Law firms up spend on marketing and BD Research conducted for the Law Firm Marketing Summit has found that law firms are upscaling […]

Legal Tweeter of the Week – asb law #TOTW

This week we’re heading down south to asb law. With offices in Crawley, Sussex and Kent, asb law has been growing fast. But is their social media keeping up? Let’s find out…