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Business Development

Marketing activity that isn’t grounded in business development is little more than hot air.  Why would you want to spend anything that you didn’t expect to translate into work?  But that doesn’t mean that we think they should be one in the same thing.  No.  The way we explain it to clients is that business development is making the sale and marketing is ensuring you’ve got the tools to ensure you can do so.

But what does this mean we actually do?  Our business development services are utterly logical and transactional.  Whether you’re planning to open an office in the UK or USA, starting from scratch as a niche or virtual firm, launching a new product or service or simply looking to improve the conversion rate of the work you already do, our experts have a proven track record of success.

Our business development services include:

  • Goal setting and planning

  • Strategic planning

  • New product development/launch

  • New office business development

  • Profitability analysis (where we profile your clients and tell you which will be the best ‘type’ to target)

  • New business opportunity analysis and planning

  • Public sector tendering and pitching research, due diligence and preparation

  • Private sector tendering and pitching research, due diligence and preparation

  • Panel application preparation

  • Cultural analysis (to support you in tendering/pitching overseas)

  • Business development support (production of content to support tenders, pitching and BD)

  • New service or sector planning and launch

  • Reviewing activity performance and setting in place measures/KPIs

  • Client care review and implementation of programmes

  • Business development training and mentoring


The law firm of the future

Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on the future of legal practice in this country. Dealing with the consequences of such paradigm shifts […]

15 summer marketing tips for law firms

Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right away! Would you connect and interact with you? – The first thing to do is take […]

Lawyers: you are ‘consultative and insight sales experts’

Wait… what? Is that even English?  Let’s bring it back to language we can all follow, shall we? Selling, it would appear, isn’t a pastime lawyers are terribly fond of.  Well, we knew that. The stats speak for themselves.  It was reported that an average of only 5% of lawyers in each law firm bring […]

The ROI of Legal Directory Submissions

Legal directory submissions are very much viewed as a “love it or hate it” part of marketing.  It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says they’d like to just miss a year and see what happens… nobody is quite brave […]

The Practicalities of Thought Leadership – Part 3: Jumping into the conversation

We’ve talked about thought leadership as a concept, and we’ve talked about how to pitch your stories in.  But we know there will be times, when you’re reading the paper or watching the news, that you hear a story and think “I have something to say about that”… or “that’s EXACTLY what we’ve been talking […]

How to generate leads from infographics

Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics.  And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]

Be heard! Amplify your coverage on social media

We know how you feel. You work and work, writing and posting and liking and sharing… thinking you’re ‘doing the social media thing’ and then you actually look at the stats. You realise that less than 2% of your website traffic comes from social media and nobody you’ve engaged with ever seems to convert to […]

Have you met our #BCrush?

February is B Corp Month! Love is in the air, and this Valentine’s Day we’re going to be telling you all about our #BCrush. We’d like to introduce you to a B Corp that’s very special to us here at Elephant Creative, because without them we wouldn’t be on our own B Corp journey. It […]

Legal Wrap – October Edition

Welcome back to our monthly Legal Wrap. Here you can find the latest news in the legal industry alongside up-to-date marketing advice and our favourite free marketing tool of the month.   Law firms up spend on marketing and BD Research conducted for the Law Firm Marketing Summit has found that law firms are upscaling […]

Fifteen ways to get on top of your chambers marketing this summer holiday #3

And so we come to the last of our tips for summer marketing jobs.  We’d be missing a trick if we didn’t consider the social and digital media tasks (and even social selling) that the summer holidays are just perfect for. Would you connect with you – We know you know that you’re meant to […]