We often say that spending money on a new website or brochure and not spending time and money on the written content is rather like buying a Ferrari and swapping the engine for one taken from a SMART car. Rather a wasted opportunity, don’t you think?
The words you use convey your personality, trustworthiness, expertise, approach to doing business and style… in short, all the things that make people decide to instruct you.
The fact is you don’t need someone to be overly arty when they’re writing copy for you. You need someone who can spell, punctuate, work to a deadline (and a price) and think with a bit of common sense… Someone who can actually produce what you have in your mind (especially when you can’t work out how to say it) and won’t be offended if you tell them it’s ‘not quite right yet’. In short, you want the copy you wish you’d written yourself… but that shouldn’t be too much to ask… should it?
Our copywriting services include:
Sep 28 '18
Most people understand that building brand awareness is a bit of a no-brainer for a business. Successful brands communicate simply and directly what a business offers, how it offers it, and why people can feel comfortable in trusting it. Ok, so we’re in agreement. The importance of building brand awareness for an individual, however, is […]
Sep 28 '18
What makes a client decide that yours is the firm for them? Research shows that nowadays personal recommendation is by far and away the biggest influencer. BD and marketing departments still have their place, but positive comments from existing clients are, increasingly, what it is all about. People are losing faith in claims made in […]
Aug 17 '18
Elephant Creative’s Chief Elephant Officer, Helen Hammond, shares her thoughts on ‘the law firm of the future’. There can be little doubt that the core issues of today, issues such as Brexit and GDPR, will have an impact on the future of legal practice in this country. Dealing with the consequences of such paradigm shifts […]
Aug 9 '18
We’re big fans of collaboration and sharing examples of best practice… and when our friends at Tela shared this infographic from Powered by Search it was a bit of a revelation to us! A really simple, plain English infographic explaining how you go about researching keywords for SEO purposes. The infographic covers four main areas: How to […]
Aug 2 '18
Summer is a fantastic opportunity to make sure all your marketing ducks are in line for the rest of the year. Here are some of our very best summer marketing tips… and the best bit is… you can start right away! Would you connect and interact with you? – The first thing to do is take […]
Jul 9 '18
Legal directory submissions are very much viewed as a “love it or hate it” part of marketing. It doesn’t matter whether you’re law firm management, marketing or an individual solicitor… they’re an ‘eyes-rolling’ time of year… and, whilst EVERYONE says they’d like to just miss a year and see what happens… nobody is quite brave […]
Jun 27 '18
We’ve talked about thought leadership as a concept, and we’ve talked about how to pitch your stories in. But we know there will be times, when you’re reading the paper or watching the news, that you hear a story and think “I have something to say about that”… or “that’s EXACTLY what we’ve been talking […]
Jun 21 '18
Take it from me. It’s easy writing the articles. Frankly, if my life were my own I’d sit at home, in my PJs, with a dog on each foot, writing articles. I love it. But what I don’t love (with the possible exception of labrador snores, when I’m trying to write) is having to pitch […]
Jun 21 '18
You don’t have to work in professional services marketing for long before the phrase ‘thought leader’ crops up. Everyone wants to be a thought leader… it’s some kind of utopian vision instilled in every fee earner before they’ve even learnt the basics of contract law. It stands to reason. We’re in a business where people […]
Jun 6 '18
Here at Elephant Creative Towers we’re big fans of Piktochart and use it regularly to make both our own, and client infographics. And… we’re HUGE fans of the clever people at Hubspot, not least because of the wonderful resources they produce. So, we were particularly excited when we saw that they’d paired up to produce […]